These New Shaken Udder Products Don't Require Refrigeration
Michael Hemsworth — February 26, 2022 — Marketing
References: shakenudder & talkingretail
These new Shaken Udder products are being launched by the brand in the UK to provide retailers with an easy new SKU to stock that is also likely to be favored by shoppers. The product features a shelf-stable formula that will come in Vanilla, Chocolate and Strawberries & Cream flavors that all boast extended expiration dates. This will make the products suited for retailers to keep available when there isn't enough space available for chilled products.
The new Shaken Udder products are targeted towards the convenience store sector in the UK due to the increased number of consumers who have shifted to shopping at them during the ongoing pandemic. The brand claimed to have experienced more than 70% of increased sales year over year in 2021.
The new Shaken Udder products are targeted towards the convenience store sector in the UK due to the increased number of consumers who have shifted to shopping at them during the ongoing pandemic. The brand claimed to have experienced more than 70% of increased sales year over year in 2021.
Trend Themes
1. Shelf-stable Dairy Products - Opportunities exist for brands to develop more shelf-stable dairy products to meet consumers' preferences for longer shelf life and convenience.
2. Convenient Packaging Solutions - Innovative packaging solutions can help brands be more competitive by providing convenient options for consumers on-the-go.
3. Shift to Convenience Stores - As more consumers shift to shopping at convenience stores, there is an opportunity for brands to develop products that cater specifically to this market.
Industry Implications
1. Dairy Industry - Developing shelf-stable dairy products can lead to a disruptive innovation opportunity in the competitive dairy industry.
2. Packaging Industry - By developing innovative and convenient packaging solutions for dairy products, brands can gain a competitive advantage in the packaging industry.
3. Convenience Store Industry - Brands can cater to the shifting consumer trend towards convenience stores by offering products specifically designed for this market.
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