Orangina's Shake Things Up Campaign Infuses Work with Unexpected Fun
Laura McQuarrie — August 11, 2014 — Marketing
To provide some entertainment to hardworking Croatians, Orangina set up the 'Shake Things Up' campaign, letting workers order surprises to bring some amusement to an otherwise ordinary workday. The campaign is in place for people who work in offices, stores and factories across the country, making it easy to bring something fun and unusual into the workplace.
With the Shake Things Up campaign, employees can order magicians, pizza, puppies or live music to come to their workplaces, as well as anything else that they can possibly imagine. The campaign is one that shows fun can be had absolutely anywhere, and that hard workers deserve to be recognized and rewarded every once in a while—even if it is as something as unusual as a marching band or acrobats that comes to provide workplace entertainment.
With the Shake Things Up campaign, employees can order magicians, pizza, puppies or live music to come to their workplaces, as well as anything else that they can possibly imagine. The campaign is one that shows fun can be had absolutely anywhere, and that hard workers deserve to be recognized and rewarded every once in a while—even if it is as something as unusual as a marching band or acrobats that comes to provide workplace entertainment.
Trend Themes
1. Workplace Entertainment - The Shake Things Up campaign by Orangina highlights the growing trend of bringing fun and amusement to the workplace.
2. Employee Recognition - The campaign showcases the trend of recognizing and rewarding hardworking employees with unique and unexpected surprises.
3. Unconventional Work Environments - The ability to order magicians, puppies, and live music to the workplace reflects the trend of creating unconventional and engaging work environments.
Industry Implications
1. Event Planning - The campaign opens up opportunities for event planning companies to provide unique workplace entertainment experiences.
2. Food and Beverage - The inclusion of pizza as a surprise option presents opportunities for food and beverage businesses to cater to workplace events.
3. Performing Arts - The demand for magicians, marching bands, and acrobats in the workplace creates opportunities for performing arts organizations to offer their services.
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