Doreen Hing For DesignPublic
Bianca — October 28, 2007 — Pop Culture
References: designpublic
DesignPublic is selling three very unique yoga mats with realistic graphic prints. They were designed by Doreen Hing and are retailing for $95 each. The former shoe designer was bored at looking at everyone's cookie cutter yoga mats at the gym, so decided to put her artistic talents to work.
"Mats need carriers, other yoga accessories need roomy tote bags, and before she knew it she had a whole company's worth of designs," DesignPublic said. "She and Jennifer McKinley formed Plank, which brings a welcome measure of wit and design flexibility both to the surprisingly stiff world of yoga and to life outside the classroom, using fun graphics and strong color combinations."
The Plank mat makes it easy to image you're doing your sun salutation on the boardwalk. It resembles a worn piece of wood, complete with detailed grooves and a few seashells in the corner.
The Shag mat is absolutely hilarious! It looks like an authentic cushy, retro shag carpet, complete with hand prints. The Cobra mat will let you feel like you're doing stretches in a grassy meadow.
"Mats need carriers, other yoga accessories need roomy tote bags, and before she knew it she had a whole company's worth of designs," DesignPublic said. "She and Jennifer McKinley formed Plank, which brings a welcome measure of wit and design flexibility both to the surprisingly stiff world of yoga and to life outside the classroom, using fun graphics and strong color combinations."
The Plank mat makes it easy to image you're doing your sun salutation on the boardwalk. It resembles a worn piece of wood, complete with detailed grooves and a few seashells in the corner.
The Shag mat is absolutely hilarious! It looks like an authentic cushy, retro shag carpet, complete with hand prints. The Cobra mat will let you feel like you're doing stretches in a grassy meadow.
Trend Themes
1. Graphic Yoga Mats - Opportunity for creating more unique and artistic yoga mats with realistic graphic prints.
2. Design Flexibility in Yoga Accessories - Opportunity for designing accessories that bring wit and design flexibility to the world of yoga.
3. Disruptive Yoga Mat Designs - Opportunity for introducing disruptive and unconventional yoga mat designs that challenge the traditional norms.
Industry Implications
1. Yoga Equipment - Opportunity for companies in the yoga equipment industry to innovate and offer more diverse and creative options.
2. Graphic Design - Opportunity for graphic designers to collaborate with yoga equipment companies and create unique graphic prints for yoga mats.
3. Artistic Home Decor - Opportunity for companies in the artistic home decor industry to expand their product line by incorporating yoga mats with graphic prints.
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