Swedish Tech Journal With Busty Blonde
Peter Tanner — January 2, 2007 — Naughty
References: ths.kth.se & thelocal.se
In a bid to shed it's geeky image by shocking its readers, Osqledaren, the technology journal of the Royal Institute of Technology in Stockholm decided to spice up the cover. Instead of featuring technology on the cover, the cover features a busty topless Swedish blonde. This occurrence is a part of a broader global trend of getting attention via shock methods.
Implications - The reason for such a racy cover was partly because of the headline of the journal called The Naked Truth. Students have already started to complain that the title of the journal was a "poor excuse" to put the image that they did on the front. One of the founders of KTH’s women’s network Hanna Eiderbrant says, "that it is unnecessary and embarrassing for Osqledaren."
Implications - The reason for such a racy cover was partly because of the headline of the journal called The Naked Truth. Students have already started to complain that the title of the journal was a "poor excuse" to put the image that they did on the front. One of the founders of KTH’s women’s network Hanna Eiderbrant says, "that it is unnecessary and embarrassing for Osqledaren."
Trend Themes
1. Shocking Cover Designs - Exploring alternative and provocative cover designs can capture attention and challenge industry norms.
2. Controversial Marketing Tactics - Using controversial and provocative marketing tactics can generate buzz and attract attention, but may also receive backlash.
3. Image-driven Publications - Moving away from traditional content-focused designs towards image-driven publications can grab attention and engage readers.
Industry Implications
1. Technology Journalism - Innovating the design and content of technology magazines and journals presents opportunities to disrupt the industry and create unique reading experiences.
2. Publishing - Exploring unconventional marketing strategies and provocative content can challenge traditional norms in the publishing industry and attract new audiences.
3. Marketing and Advertising - Using shocking and controversial visuals and tactics in advertisements can disrupt the marketing industry and create memorable campaigns.
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