Swimsuits for All's Sexy at Every Curve Campaign Celebrates Shapes
Meghan Young — May 29, 2014 — Marketing
References: swimsuitsforall & refinery29
If the warmer weather wasn't enough to indicate that summer is just around the corner, all of the blog posts about getting into bikini-ready shape would be; the Sexy at Every Curve ad campaign provides a different message. It encourages women to embrace their individual shapes, making sure to highlight the fact that curves are just as sexy as svelte figures, perhaps even more so.
Launched by Swimsuits for All, a company that is positioning itself to be the next Sports Illustrated, the Sexy at Every Curve ad campaign is accompanied by a digital and limited edition printed calendar showcasing a variety of body types. It stars Jada Sezer, Shareefa J, Gabi Gregg and Robyn Lawley.
Launched by Swimsuits for All, a company that is positioning itself to be the next Sports Illustrated, the Sexy at Every Curve ad campaign is accompanied by a digital and limited edition printed calendar showcasing a variety of body types. It stars Jada Sezer, Shareefa J, Gabi Gregg and Robyn Lawley.
Trend Themes
1. Body Positivity Marketing - Brands can disrupt the fashion industry by embracing body positivity marketing and featuring a diverse range of body types in their campaigns and promotions.
2. Plus-size Inclusivity - With a growing demand for plus-size options, there is an opportunity for brands to disrupt the swimwear industry by offering inclusive sizing and cutting-edge designs to larger consumers.
3. Printed Calendars as Advertisements - Brands can utilize printed calendars as promotional material, featuring models and designs that align with their branding, as an innovative alternative to traditional advertising methods.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industry can innovate by embracing body positivity and offering inclusivity in their designs and sizing.
2. Swimwear - Swimwear industry can innovate by offering diverse range of sizes and designs to cater to a wider range of customers.
3. Marketing and Advertising - Marketing and advertising industry can innovate by exploring novel promotional materials, like printed calendars, to capture audience's attention and reinforce their campaigns.
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