‘Hot For Words' Marina Orlova Reaches 100 Million Views
Alex Covert — December 22, 2008 — Naughty
References: hotforwords & today
The people whose job titles end in “ologist” are usually on the far end of the social spectrum and I think we know which end I’m talking about. Marina Orlova is the proverbial “exception” to that rule. She is a philologist and she was Wired Magazines 2007, Sexiest Geek of the Year! What’s a philologist? - it’s someone who studies linguistics and etymology.
Marina made her debut on YouTube in February 2007 where she has since then, become the most watched channel on ALL of YouTube (at the time of this post, she had 110,075,496 video views). She posts about 5-7 videos a week, hosts a bi-weekly radio show on Maxim Radio, has been on the Bill O’Reilly Factor Show - twice, and is currently writing a book.
Marina made her debut on YouTube in February 2007 where she has since then, become the most watched channel on ALL of YouTube (at the time of this post, she had 110,075,496 video views). She posts about 5-7 videos a week, hosts a bi-weekly radio show on Maxim Radio, has been on the Bill O’Reilly Factor Show - twice, and is currently writing a book.
Trend Themes
1. Online Personalities - More people are becoming internet personalities through online content creation, presenting opportunities for businesses to collaborate with these personalities and take advantage of their large audiences.
2. Linguistic Education - There is a growing demand for language educators who have an online presence, which presents opportunities for businesses to create or partner with language education platforms, especially those that offer language courses via social media channels.
3. Influencer Marketing - With the rise of internet celebrities, influencer marketing has become an increasingly effective method of reaching large audiences, which presents opportunities for businesses to partner with or sponsor influential online personalities for advertising purposes.
Industry Implications
1. Education - The education industry can take advantage of the trend by developing online language courses and partnering with online personalities for advertising and collaborations.
2. Social Media - Social media platforms, such as YouTube, Facebook, Instagram, and Tik Tok, can take advantage of the trend by investing in language education-supported content and partnering with language educators with large audiences.
3. Advertising - Businesses can take advantage of the trend by investing in influencer marketing and collaborations with online personalities to reach large, engaged audiences and increase brand awareness.
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