The 'Seriously Summer' Stores Celebrate Costa Coffee's Seasonal Menu
Katherine Pendrill — May 5, 2016 — Marketing
References: costa & eventmagazine
To celebrate the launch of its seasonal menu, Costa Coffee has opened 'Seriously Summer' concept stores. While the UK coffee chain has already been promoting its fresh fruit smoothies and healthy salad wraps, now it is giving consumers a way to immerse themselves in the full summer experience.
The chain is opening three Seriously Summer pop-ups with locations in Leeds, London and Glasgow. Each concept store will be outfitted with tropical decor such as plastic flamingos, hot pink neon signs and palm leaf wallpaper. In addition to the summery decorations, the stores will also have designated selfie zones where customers can strike a pose in a Miami-themed space complete with lounge chairs and fake grass. If customers tag their selfie with the hashtag '#seriouslysummerselfie' they will also have a chance to win in-store pieces.
The interactive pop-up shops gives consumers a new way to interact with Costa Coffee and engage with the chain's new summer menu.
The chain is opening three Seriously Summer pop-ups with locations in Leeds, London and Glasgow. Each concept store will be outfitted with tropical decor such as plastic flamingos, hot pink neon signs and palm leaf wallpaper. In addition to the summery decorations, the stores will also have designated selfie zones where customers can strike a pose in a Miami-themed space complete with lounge chairs and fake grass. If customers tag their selfie with the hashtag '#seriouslysummerselfie' they will also have a chance to win in-store pieces.
The interactive pop-up shops gives consumers a new way to interact with Costa Coffee and engage with the chain's new summer menu.
Trend Themes
1. Concept Store Experiences - Costa Coffee's 'Seriously Summer' concept stores offer an immersive and interactive experience for customers to engage with the brand and its seasonal menu.
2. Interactive Selfie Zones - Creating designated selfie zones in concept stores allows customers to generate user-generated content for social media promotion, increasing brand visibility and engagement.
3. Seasonal Menu Launches - Launching seasonal menus creates excitement and anticipation among customers, driving foot traffic and sales for coffee chains like Costa Coffee.
Industry Implications
1. Coffee Chains - Coffee chains like Costa Coffee can leverage concept stores and seasonal menu launches to differentiate themselves in a competitive market and attract new customers.
2. Hospitality - The hospitality industry can incorporate concept store experiences to provide unique guest experiences and increase customer loyalty.
3. Marketing and Social Media - Marketing agencies and social media platforms can help drive brand awareness and engagement through user-generated content campaigns centered around interactive selfie zones.
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