Sergio Garcia Air Jordan ‘Heat’ Series Uses an Iconic Imag
Romina S. Cortellucci — May 31, 2012 — Lifestyle
References: sergiotheg & sneakernews
The Sergio Garcia Air Jordan ‘Heat’ Series celebrates the iconic basketball sneaker. The Texan-based artist Sergio Garcia was inspired by his childhood idolization of Michael Jordan. The shoes designed by Tinker Hatfield became not only a signature shoe, but a staple for style. The series celebrates not only the impact that the kicks had on Garcia, but on an entire generation who were defined by these shoes.
Garcia created these colorful prints using an Andy Warhol-esque pop art style that had also captured the mainstream popular culture. The prints use gunpowder in the silk screen process. As the words of Michael Jordan’s “making negative situations, positive ones,” echoed are in Garcia’s, making the prints more meaningful.
The prints not only connect shoe lovers and basketball fans to the art world, but capture a moment in our recent history.
Garcia created these colorful prints using an Andy Warhol-esque pop art style that had also captured the mainstream popular culture. The prints use gunpowder in the silk screen process. As the words of Michael Jordan’s “making negative situations, positive ones,” echoed are in Garcia’s, making the prints more meaningful.
The prints not only connect shoe lovers and basketball fans to the art world, but capture a moment in our recent history.
Trend Themes
1. Sneaker Art - Sergio Garcia blends art and sneakers with his gun-powdered Air Jordan prints, disrupting the traditional art industry and expanding the market for sneaker-related art.
2. Pop Art Revival - Garcia's use of Andy Warhol's pop art style with a modern twist produces a disruption that inspires innovation in the pop art and fashion industry.
3. Celebrity Collaboration - The collaboration between Sergio Garcia and Michael Jordan creates a new trend of celebrity collaboration, where artists can work together with influential figures to create unique limited edition collections.
Industry Implications
1. Art - Garcia's use of gunpowder highlights an opportunity to disrupt the traditional art industry and explore new art techniques that would contribute to a new era of art.
2. Sneaker - The Sergio Garcia Air Jordan ‘Heat’ Series showcases an opportunity to disrupt the current limited edition sneaker market, creating more innovative designs that merge art and fashion.
3. Sports and Entertainment - The Garcia and Jordan collaboration is an opportunity to harness creative minds, leveraging popular culture to inspire artistic innovation in the sports and entertainment industry.
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