Juicy Fruit Gets Sweet with Their Viral 'Serenading Unicorn'
Shelby Lee Walsh — June 2, 2010 — Pop Culture
References: wrigley & serenadingunicorn
If you've ever wished that you could have your own serenading unicorn, then Juicy Fruit gum has made your seemingly impossible dream a reality.
With their slogan, "Gotta have sweet? Gotta have Juicy Fruit," you can choose between one of three romantically sweet melodies from the likes of Boys II Men, Culture Club and of course, Michael Bolton and your unicorn will belt them out for you. You can even email it or post the outrageously funny unicorn for your friends.
Check out the gallery above and be sure to click on the links provided to see this serenading unicorn in action.
With their slogan, "Gotta have sweet? Gotta have Juicy Fruit," you can choose between one of three romantically sweet melodies from the likes of Boys II Men, Culture Club and of course, Michael Bolton and your unicorn will belt them out for you. You can even email it or post the outrageously funny unicorn for your friends.
Check out the gallery above and be sure to click on the links provided to see this serenading unicorn in action.
Trend Themes
1. Personalized Viral Campaigns - Creating personalized and shareable experiences is a disruptive innovation opportunity for brands to engage consumers and generate viral buzz.
2. Nostalgic Advertising - Tapping into nostalgia by collaborating with iconic artists or using throwback references can create a memorable and impactful advertising campaign.
3. Interactive Social Media Promotions - Leveraging social media platforms to allow users to interact with branded content or create customized experiences can drive engagement and boost brand visibility.
Industry Implications
1. Confectionery - The confectionery industry can leverage personalized viral campaigns to create unique experiences for consumers and build brand loyalty.
2. Music and Entertainment - Collaborating with iconic artists for nostalgic advertising campaigns presents disruptive innovation opportunities for the music and entertainment industry to engage audiences.
3. Social Media Marketing - The social media marketing industry can explore interactive promotions to enhance user engagement and create memorable brand experiences.
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