Sephora's Lip Balm & Scrub Has Received Rave Reviews Online
Ellen Smith — February 8, 2018 — Fashion
Consumers are faced with a vast assortment of offerings when searching for a new lip balm, but those looking for both nourishment and long-lasting wear at an affordable price point should look no further than Sephora's Lip Balm & Scrub.
This newly launched product has received rave reviews from happy consumers, as its gently scrubbing beads can exfoliate and smooth one's lips. The line comes with five different flavor iterations, including coconut, goji, rose, tangerine, and almond. Each product features a different specialization, like enhancing shine or offering extended protection, enabling a consumer to select the flavor that best corresponds with their unique needs.
Perfect for a little beauty enhancement while on-the-go, these nourishing and comfortable lip balms are sure to serve as a valuable resource during the winter season.
Image Credit: Sephora
This newly launched product has received rave reviews from happy consumers, as its gently scrubbing beads can exfoliate and smooth one's lips. The line comes with five different flavor iterations, including coconut, goji, rose, tangerine, and almond. Each product features a different specialization, like enhancing shine or offering extended protection, enabling a consumer to select the flavor that best corresponds with their unique needs.
Perfect for a little beauty enhancement while on-the-go, these nourishing and comfortable lip balms are sure to serve as a valuable resource during the winter season.
Image Credit: Sephora
Trend Themes
1. Nourishing Lip Care - There is room for further innovation in creating all-natural, customizable lip care products with beneficial ingredients that provide both exfoliation and hydration.
2. Multitasking Skincare and Cosmetics Products - There is a growing demand for all-in-one, multipurpose products that cater to busy, on-the-go consumers and offer value for money.
3. Online-first Beauty Brands - As e-commerce continues to dominate the beauty industry, there is scope for new online-first beauty brands to gain popularity and compete with established names by offering quality products at affordable prices and engaging consumers through personalization and storytelling.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can innovate on the lip care category by developing all-natural and customizable lip balms that also offer exfoliation benefits, as well as by creating multitasking skincare and cosmetics products that cater to busy consumers.
2. E-commerce - E-commerce companies can capitalize on the growing demand for beauty products online by creating online-first beauty brands that offer affordable yet high-quality options and use personalization and storytelling to engage consumers.
3. Manufacturing - Manufacturing companies can develop new technologies and formulations that enhance the effectiveness of lip care products while also being environmentally sustainable and cruelty-free.
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