The Sephora 'Where Beauty Beats' Series is a Bold Neon Makeover
Leslie Chen — February 9, 2013 — Marketing
References: betc-life & adsoftheworld
Even if you're only mildly intrigued by the world of makeup, these Sephora 'Where Beauty Beats' advertisements will instantly pique your interest and leave you craving more.
A series of six images, this new campaign for the cosmetics giant was conceived to introduce the company's new international tagline, "Where Beauty Beats." Created by advertising agency BETC in Paris, France, the ads all feature kaleidoscopic imagery with bold pops of neon color and faces of models dripping with different eyeshadows, lipsticks and blushes. The gorgeous colors and visuals alone are enough to make you want to run to your nearest Sephora.
Check out the Sephora Where Beauty Beats campaign to see how drastically you can change your personal look with just one trip to the mall.
A series of six images, this new campaign for the cosmetics giant was conceived to introduce the company's new international tagline, "Where Beauty Beats." Created by advertising agency BETC in Paris, France, the ads all feature kaleidoscopic imagery with bold pops of neon color and faces of models dripping with different eyeshadows, lipsticks and blushes. The gorgeous colors and visuals alone are enough to make you want to run to your nearest Sephora.
Check out the Sephora Where Beauty Beats campaign to see how drastically you can change your personal look with just one trip to the mall.
Trend Themes
1. Neon Beauty Campaigns - Creating bold and visually stunning advertising campaigns for cosmetics and beauty companies using neon-colored imagery.
2. Kaleidoscopic Makeup Imagery - Incorporating kaleidoscopic imagery and vibrant colors in makeup packaging, advertising campaigns and social media content.
3. International Makeup Taglines - Developing international taglines that capture the unique essence and message of cosmetic and beauty brands.
Industry Implications
1. Cosmetics - Inventing unique and visually stunning packaging and advertising campaigns for cosmetic and beauty brands.
2. Digital Marketing - Utilizing social media and digital marketing to promote makeup brands and their products to a wider audience.
3. Advertising - Using eye-catching imagery and concepts to create innovative advertising campaigns that differentiate and elevate cosmetic and beauty brands.
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