Build Your Own Beauty Empire
References: sephora & popgadget.net
This special edition Sephora Monopoly gives you the opportunity to, not only shop until you drop this festive season but also, earn Beauty Bucks and build your very own beauty empire while comparing your purchases with your friends afterwards.
In a direct attempt to tempt the beauty addict into playing this game it has features such as, you Go to Jail for bad hair days, get a manicure so you can Advance to Go and collect $200, and pay fines for streaky self-tanner application.
Sephora is the leading retail beauty chain in Europe. And is a relatively new arrival in the U.S. The highly innovative stores, supply the 'must-haves' for any beauty addict and pack a global punch, as they are owned by LVMH.
The game encourages you to buy, sell, and trade beauty products to build successful Sephora stores, and just like the original you can charge other players rent for landing on your fledgling empire. Famous brands are dotted around the board, and you can enjoy the likes of Stila in Gloss Gardens, Make Up For Ever on Lipstick Lane, Nars on Cheek Street, Murad at Cleanser Crossing and Bliss on Lotion Avenue.
At $45 you can learn the basics of the beauty industry and fulfil every beauty enthusiasts dream of owning their own store. This has to be one of the ultimate gifts for the beauty addict, and one which will no doubt be used extensively on 'Girls Night-In's'.
In a direct attempt to tempt the beauty addict into playing this game it has features such as, you Go to Jail for bad hair days, get a manicure so you can Advance to Go and collect $200, and pay fines for streaky self-tanner application.
Sephora is the leading retail beauty chain in Europe. And is a relatively new arrival in the U.S. The highly innovative stores, supply the 'must-haves' for any beauty addict and pack a global punch, as they are owned by LVMH.
The game encourages you to buy, sell, and trade beauty products to build successful Sephora stores, and just like the original you can charge other players rent for landing on your fledgling empire. Famous brands are dotted around the board, and you can enjoy the likes of Stila in Gloss Gardens, Make Up For Ever on Lipstick Lane, Nars on Cheek Street, Murad at Cleanser Crossing and Bliss on Lotion Avenue.
At $45 you can learn the basics of the beauty industry and fulfil every beauty enthusiasts dream of owning their own store. This has to be one of the ultimate gifts for the beauty addict, and one which will no doubt be used extensively on 'Girls Night-In's'.
Trend Themes
1. Gamification of Retail - Sephora's Monopoly game is an example of gamification in the retail industry, which can lead to increased engagement and loyalty from customers.
2. Personalized Shopping Experience - Through the game, Sephora encourages players to build their own beauty empire, which is a reflection of the trend towards personalized shopping experiences.
3. Cross-industry Collaboration - The inclusion of famous beauty brands on the Monopoly board shows the potential for cross-industry collaboration, which can lead to increased brand exposure and customer engagement.
Industry Implications
1. Retail - Sephora's Monopoly game is an innovation opportunity for retailers to explore gamification as a way to increase customer engagement and loyalty.
2. Beauty - The personalized shopping experience offered by Sephora's Monopoly game presents a disruptive innovation opportunity for the beauty industry to enhance the shopping experience.
3. Gaming - The collaboration between Sephora and Monopoly shows the potential for gaming companies to enter into partnerships with other industries, such as beauty and retail.
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