Monopoly Target Edition is Modeled After a Shopping Trip
Michael Hemsworth — June 26, 2021 — Marketing
The Monopoly Target Edition board game is a new branded version of the timeless family friendly tabletop pastime that will provide participants with a new kind of experience during play.
The board game takes the traditional rules of Monopoly and puts a Target-themed spin on them to have players navigate their way through a shopping trip. Players will thus have to make their way around the board shopping for essentials like cosmetics and clothing or higher ticket items like home electronics.
The Monopoly Target Edition board game is available for purchase from the retailer and comes with themed tokens as well, which includes items one would usually see at their local store. The game is rated for players aged eight and up.
Image Credit: Target
The board game takes the traditional rules of Monopoly and puts a Target-themed spin on them to have players navigate their way through a shopping trip. Players will thus have to make their way around the board shopping for essentials like cosmetics and clothing or higher ticket items like home electronics.
The Monopoly Target Edition board game is available for purchase from the retailer and comes with themed tokens as well, which includes items one would usually see at their local store. The game is rated for players aged eight and up.
Image Credit: Target
Trend Themes
1. Branded Board Games - Opportunity for other companies to partner with board game makers to bring consumers a new kind of experience during play.
2. Retail-theme Gaming - Opportunity for retailers to expand their brands through unique and interactive experiences that appeal to consumers of all ages.
3. Branded Merchandise Games - Opportunity for companies and retailers to create branded merchandise games that appeal to their audiences and drive brand loyalty.
Industry Implications
1. Retail - Retailers can expand and strengthen their brand by offering various branded merchandise games and interactive experiences to their consumers.
2. Entertainment - Board game makers and entertainment companies can partner with retailers to create unique and engaging branded games, expanding their reach and customer base.
3. Marketing - Marketing agencies can leverage branded board games as a new way to promote and market products and services to a wider audience.
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