Sephora Launched its New Uplifting Product Diversification
Francesca Mercurio — August 31, 2021 — Fashion
References: beautypackaging
To further recognize Black creators in the beauty industry, Sephora launched its first-ever Black-owned brands campaign.
The campaign will feature a selection of Black-owned cosmetics and skincare products. Senior Vice President of Sephora Priya Venkatesh explains that many of the beloved tools and techniques in the beauty industry are thanks to Black innovators, and many of these innovators have been unrecognized and overlooked. This campaign champions the excellence of Black beauty and cosmetic innovators and helps educate Sephora customers about the impact of Black folks in the beauty industry.
The campaign will feature brands including Briogeo, Fenty Beauty, Pattern by Tracee Ellis Ross, and Fashion Fair, to name a few. In addition, Sephora has also launched other initiatives such as Sephora Color IQ and Sephora Accelerates 2022 to continue its brand's diversification commitments.
The campaign will feature a selection of Black-owned cosmetics and skincare products. Senior Vice President of Sephora Priya Venkatesh explains that many of the beloved tools and techniques in the beauty industry are thanks to Black innovators, and many of these innovators have been unrecognized and overlooked. This campaign champions the excellence of Black beauty and cosmetic innovators and helps educate Sephora customers about the impact of Black folks in the beauty industry.
The campaign will feature brands including Briogeo, Fenty Beauty, Pattern by Tracee Ellis Ross, and Fashion Fair, to name a few. In addition, Sephora has also launched other initiatives such as Sephora Color IQ and Sephora Accelerates 2022 to continue its brand's diversification commitments.
Trend Themes
1. Black-owned Beauty Brands - The trend of featuring and promoting Black-owned beauty brands in the industry has emerged, creating opportunities for collaborations and partnerships to promote diversity and inclusivity within the beauty industry.
2. Diversity and Inclusion Campaigns - Brands are launching campaigns promoting diversity and inclusion within the beauty industry, creating opportunities for acknowledging underrepresented cultures and promoting cultural exchange that could ultimately lead to greater innovation and shared knowledge within the industry.
3. Brand Diversification - Major beauty brands are diversifying their product offerings and partnerships to appeal to a wider range of customers and to expand their reach in the global market.
Industry Implications
1. Beauty Industry - The beauty industry is at the forefront of diversification and inclusion campaigns, creating a space to highlight and support Black-owned brands and to provide customers with a diverse range of products.
2. Fashion and Beauty Retail - Major retail brands are taking steps to collaborate and partner with Black-owned beauty brands and are launching diversity campaigns, creating more disruption and innovation opportunities within the fashion and beauty retail industry.
3. Technology and Beauty - Emerging technologies, such as color-matching systems, are being developed by beauty retailers to enhance the customer experience and provide a personalized approach to beauty products which could disrupt the traditional consumer experience within the industry.
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