'Flex Your Head' in SENSE July 2010 Pins Down the Punk Ambience
Tiana Reid — June 14, 2010 — Fashion
References: jamhomemade & hypebeast
This spread, dubbed 'Flex Your Head,' in the SENSE July 2010 issue features accessories exclusively from Jam Home Made.
The Japanese magazine kept this editorial all punk and no pretty with pompadour hairstyles, safety pin accessories, plaid, slouchy backpacks, torn jean jackets, black eye makeup, chains and tough leather.
The spread from SENSE July 2010 was shot by Junji Hata and had Tomiki Sukezane doing the fashion direction.
Implications - There exists a rise in meterosexual fashions as many men are defining their masculinity based on the desire to be well-groomed and fashion-forward. Businesses should take note of this redefinition of masculinity, and tailor their products to these contemporary meterosexual males.
The Japanese magazine kept this editorial all punk and no pretty with pompadour hairstyles, safety pin accessories, plaid, slouchy backpacks, torn jean jackets, black eye makeup, chains and tough leather.
The spread from SENSE July 2010 was shot by Junji Hata and had Tomiki Sukezane doing the fashion direction.
Implications - There exists a rise in meterosexual fashions as many men are defining their masculinity based on the desire to be well-groomed and fashion-forward. Businesses should take note of this redefinition of masculinity, and tailor their products to these contemporary meterosexual males.
Trend Themes
1. Men's Punk Accessories - Create punk-inspired accessories that appeal to the contemporary metosexual male.
2. Menswear Fashion Direction - Hire fashion directors that can keep up with the changing trends in masculinity.
3. Japanese Fashion Spread - Create fashion spreads that cater to men looking to redefine masculinity through fashion.
Industry Implications
1. Fashion - Many men are redefining masculinity through fashion, creating opportunities for innovative menswear brands.
2. Photography - Photographers can work on creating photoshoots that showcase punk-inspired accessories for men.
3. Publishing - Magazines can highlight punk-inspired accessories and menswear fashion trends to appeal to a growing contemporary metosexual male audience.
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