'Sensations Streetmix' Takes Cues from Street Markets
Laura McQuarrie — September 28, 2018 — Lifestyle
References: sensationssnacks & fabnews.live
Walkers' Sensations Streetmix is a flavor-rich, textured snack that takes inspiration from world street markets. The trio of flavors available include ones inspired by Bangkok, Mexico City and Mumbai, each of which contains a different selection of bite-sized snacks to help satisfy a desire for exotic, globally inspired flavors.
While the mix inspired by Mexico City contains tortilla sticks, Mexican-style nuts, chilli crackers, beans and much more, the flavor inspired by Bangkok offers a combination of coconut flakes, cashews and Thai lime-flavored green snaps. Due to the way that each of these snacks differs so much in taste and texture, each flavor has a different ingredient that is listed first—such as rice, peanuts or corn—that makes up a good portion of the snack.
Sensations Streetmix is the newest offering from Walkers, but its Sensations range also includes crisps, crackers and nuts, all which take inspiration from various parts of the world.
While the mix inspired by Mexico City contains tortilla sticks, Mexican-style nuts, chilli crackers, beans and much more, the flavor inspired by Bangkok offers a combination of coconut flakes, cashews and Thai lime-flavored green snaps. Due to the way that each of these snacks differs so much in taste and texture, each flavor has a different ingredient that is listed first—such as rice, peanuts or corn—that makes up a good portion of the snack.
Sensations Streetmix is the newest offering from Walkers, but its Sensations range also includes crisps, crackers and nuts, all which take inspiration from various parts of the world.
Trend Themes
1. Global Flavor Inspiration - There is an opportunity to create unique snacks that take inspiration from world street markets and offer flavor-rich, textured experiences.
2. Textured Snacking - There is potential for innovation in creating snacks with diverse textures that include multiple bite-sized items in one package.
3. International Snack Curation - There is an opportunity to curate international snacks into one package, providing a unique snacking experience for consumers seeking global flavors and textures.
Industry Implications
1. Snack Food - The snack food industry can create and innovate new snack offerings that take inspiration from world street markets, offering unique global flavor experiences.
2. Food Curation and Subscription - The food curation and subscription industry can curate international snacks and offer them in customized snack boxes to provide consumers with a range of global flavor experiences.
3. Travel and Tourism - The travel and tourism industry can offer snack boxes featuring regional flavors from their destinations of origin, providing a global snacking experience that tourists can enjoy from the comfort of their homes.
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