Selfridges and Moccamaster Partnered Alongside Smartech
Michael Hemsworth — October 13, 2023 — Marketing
References: us.moccamaster & retailtimes
Selfridges and Moccamaster have announced a new retail partnership with tech retailer Smartech in the mix to provide shoppers with an immersive way to check out some high-end coffee machines. The partnership will see Moccamaster's array of high-end and sustainable coffee machines being showcased from October 9, 2023 through February 9, 2024. The partnerships leverages Selfridges high level of footfall, which is reported to be some of the highest on a globe scale.
Moccamaster Sales and Marketing Director Rob van Cooten commented on the Selfridges and Moccamaster partnership saying, "We are very excited to start working with Smartech to create a unique brand experience for Moccamaster. With this partnership, we are able to showcase Moccamaster’s heritage in the beautiful surroundings of Selfridges in London, as well as Printemps in Paris and KaDeWe in Berlin. We want to make Moccamaster visible in the most fun way to a wide audience and come back to the UK with a bang.”
Moccamaster Sales and Marketing Director Rob van Cooten commented on the Selfridges and Moccamaster partnership saying, "We are very excited to start working with Smartech to create a unique brand experience for Moccamaster. With this partnership, we are able to showcase Moccamaster’s heritage in the beautiful surroundings of Selfridges in London, as well as Printemps in Paris and KaDeWe in Berlin. We want to make Moccamaster visible in the most fun way to a wide audience and come back to the UK with a bang.”
Trend Themes
1. High-end Coffee Machines - The retail partnership showcases Moccamaster's array of high-end and sustainable coffee machines.
2. Immersive Shopping Experience - The partnership with Smartech provides shoppers with an immersive way to check out high-end coffee machines.
3. Maximizing Footfall Potential - The partnership leverages Selfridges' high level of footfall to reach a wide audience.
Industry Implications
1. Retail - The retail partnership between Selfridges, Moccamaster, and Smartech creates an immersive shopping experience for high-end coffee machines.
2. Coffee - Moccamaster's high-end and sustainable coffee machines are showcased through the retail partnership, resulting in increased brand visibility.
3. Tech Retail - Smartech's involvement in the partnership offers a unique tech retail experience for shoppers interested in high-end coffee machines.
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