Isle of Paradise’s Express 30-Min Mousse Quickly Creates a Glow
Laura McQuarrie — May 5, 2023 — Fashion
References: theisleofparadise & instagram
Isle of Paradise’s Express 30-Min Mousse condenses the time needed for self-tanning and provides color that develops in as little as half an hour. This fast-acting formula delivers a streak-free, stain-free result and at the same time supports whole-body skincare with hyaluronic acid, glycerin and Vitamin C.
Traditionally, self-tanning calls for careful planning ahead of time to ensure that a healthy-looking glow can develop gradually and evenly over a period of hours or days. However, the introduction of 30-minute self-tanners is eliminating the need for advanced planning, allowing people to achieve beautiful, natural-looking results quickly and easily, without having to worry about tanning hours or days in advance of an event. That being said, the brand still recommends exfoliating 24 hours before tanning for best results.
Traditionally, self-tanning calls for careful planning ahead of time to ensure that a healthy-looking glow can develop gradually and evenly over a period of hours or days. However, the introduction of 30-minute self-tanners is eliminating the need for advanced planning, allowing people to achieve beautiful, natural-looking results quickly and easily, without having to worry about tanning hours or days in advance of an event. That being said, the brand still recommends exfoliating 24 hours before tanning for best results.
Trend Themes
1. Express Self-tanners - The trend towards express self-tanners that offer quick-acting, natural-looking results with the added benefit of skincare ingredients creates disruptive opportunities for the beauty industry to innovate and improve upon existing formulas.
2. Hybrid Skincare and Beauty Products - The trend towards hybrid skincare and beauty products that serve dual purposes by offering self-tanning results along with skincare benefits presents disruptive opportunities for both the beauty and skincare industries to innovate and experiment with new formulations.
3. New Delivery Formats - The trend towards new delivery formats, such as rapid-acting mousse formulas, presents disruptive opportunities for the self-tanning industry to explore and test innovative delivery mechanisms that are fast, effective, and easy to use.
Industry Implications
1. Beauty - The beauty industry can leverage the demand for express self-tanners to innovate and improve upon existing formulas using skincare ingredients and new delivery formats to create a superior user experience.
2. Skincare - The skincare industry can collaborate with the beauty industry to create hybrid products with dual purpose and experiment with combinations of key skincare ingredients for both long-term and short-term benefits.
3. Self-tanning - The self-tanning industry can experiment with new delivery formats and formulations to create products that are faster, easier to use, and provide even more natural-looking results
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