Mediamarktsaturn Lets Customers Add to Their Basket by Tapping NFC Tags
Laura McQuarrie — December 14, 2018 — Tech
References: mediamarktsaturn & nfcworld
MediaMarktSaturn, one of the largest consumer electronics retailers in Europe, is trying a mobile self-service checkout that lets consumers tap NFC tags and add products to their shopping basket—for an in-store experience that's comparable to online shopping.
With digital price tags equipped with NFC tags, MediaMarktSaturn is making it possible for consumers to pick up and pay for more than 100,000 products with ease, and only need to have any product security tags deactivated before they leave the store.
Although some fashion and electronics retailers, in particular, tend to be wary about offering self-checkout services, MediaMarktSaturn notes that "Over the past 12 months alone, the European retail sector has suffered losses estimated at €34bn (including €6.7bn in Germany) because customers couldn’t face the long wait at the checkout."
With digital price tags equipped with NFC tags, MediaMarktSaturn is making it possible for consumers to pick up and pay for more than 100,000 products with ease, and only need to have any product security tags deactivated before they leave the store.
Although some fashion and electronics retailers, in particular, tend to be wary about offering self-checkout services, MediaMarktSaturn notes that "Over the past 12 months alone, the European retail sector has suffered losses estimated at €34bn (including €6.7bn in Germany) because customers couldn’t face the long wait at the checkout."
Trend Themes
1. Mobile Self-service Checkout - Incorporate NFC tags and a mobile-based self-service checkout experience to reduce wait times, speed up transactions and enhance convenience for customers.
2. Digital Price Tags - Replace traditional paper or card price tags with digital and NFC-equipped price tags to streamline in-store processes and enable easy product additions by customers.
3. In-store Experience Similar to Online Shopping - Innovate to make the in-store shopping experience as smooth and convenient as online shopping, by leveraging technology such as NFC tags, digital price tags and mobile self-service checkout options.
Industry Implications
1. Retail - Implement a mobile self-service checkout and digital price tags to enable a seamless in-store experience that's akin to online shopping and attract customers who prefer convenience and speed.
2. Consumer Electronics - Adopt NFC and digital price tags to streamline in-store processes and increase customer satisfaction and loyalty by reducing waiting times and enhancing convenience.
3. Fashion - Incorporate mobile self-service checkout via NFC tags and digital price tags to enable a fast and convenient in-store shopping experience and reduce wait times at checkouts.
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