NBC's SeeSo Service Delivers Ad-Free Comedy Content
Rahul Kalvapalle — October 16, 2015 — Tech
References: beta.seeso & engadget
SeeSo is an all-new streaming service, being offered by NBC, that focuses exclusively on comedic content to tickle your laugh buds. This service is designed to offer comedy content to you for the reasonable rate of just $4 a month. The best part? It's completely free of ads, so you can focus on laughing rather than watching undesirable ads.
Unsurprisingly, SeeSo will take full advantage of NBC's library of content including Saturday Night Live and 30 Rock. However, it will also be producing original content as well as some exclusive content such as Monty Python's Flying Circus and The Kids in the Hall.
SeeSo is an example of a streaming content that is very niche and focuses on a very specific product, in this case comedy.
Unsurprisingly, SeeSo will take full advantage of NBC's library of content including Saturday Night Live and 30 Rock. However, it will also be producing original content as well as some exclusive content such as Monty Python's Flying Circus and The Kids in the Hall.
SeeSo is an example of a streaming content that is very niche and focuses on a very specific product, in this case comedy.
Trend Themes
1. Niche Streaming - The trend of niche streaming services, like SeeSo, which cater to specific interests (in this case, comedy) is disrupting the traditional streaming market.
2. Ad-free Content - The trend of ad-free streaming services, exemplified by SeeSo, provides an opportunity for businesses to attract subscribers by offering uninterrupted viewing experiences.
3. Original and Exclusive Content - SeeSo's focus on producing original and exclusive comedy content showcases the trend of streaming services differentiating themselves through unique offerings.
Industry Implications
1. Streaming Services - The emergence of niche streaming services, like SeeSo, presents disruptive innovation opportunities for companies seeking to enter the streaming market by targeting specific audience interests.
2. Comedy Industry - SeeSo's success in providing comedy content demonstrates the potential for disruptive innovation within the comedy industry, as new platforms and subscription models emerge.
3. Advertising Industry - The rise of ad-free streaming services, such as SeeSo, poses disruptive innovation opportunities for advertisers to explore alternative methods of reaching their target audience.
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