Annie Chun's Seaweed Crisps Get Extra Crunch from a Brown Rice Backing
Laura McQuarrie — July 31, 2015 — Lifestyle
References: anniechun
Now that wafer-thin seaweed snacks can easily be found in just about any Asian food store, Annie Chun's is introducing a new take on the idea with Seaweed Crisps.
Rather than solely being made of seaweed, these low-calorie snacks come with a backing that's made of crispy brown rice. In addition to being offered in a salted Original flavor, the seaweed chips are also available in sweet Cinnamon and Gochujang, a taste that mimics a traditional Korean hot sauce. As well as containing zero trans fat, the snacks are also gluten-free, cholesterol-free and vegan-friendly.
With the rise in alternative fruit and vegetable-based alternatives to potato chips, the use of unconventional ingredients are being used to satisfy a consumer's desire for a snack that supplies both crunch and comforting flavors in a single bite.
Rather than solely being made of seaweed, these low-calorie snacks come with a backing that's made of crispy brown rice. In addition to being offered in a salted Original flavor, the seaweed chips are also available in sweet Cinnamon and Gochujang, a taste that mimics a traditional Korean hot sauce. As well as containing zero trans fat, the snacks are also gluten-free, cholesterol-free and vegan-friendly.
With the rise in alternative fruit and vegetable-based alternatives to potato chips, the use of unconventional ingredients are being used to satisfy a consumer's desire for a snack that supplies both crunch and comforting flavors in a single bite.
Trend Themes
1. Wafer-thin Seaweed Snacks - There is a growing trend in the snack industry towards wafer-thin seaweed snacks as a healthier alternative to traditional snacks.
2. Alternative Snack Ingredients - The use of unconventional ingredients, such as crispy brown rice, in snacks is a disruptive innovation opportunity to meet consumer demand for unique and flavorful snacks.
3. Fruit and Vegetable-based Snacks - The rise in fruit and vegetable-based alternatives to potato chips presents an opportunity for the snack industry to tap into the growing demand for healthier snack options.
Industry Implications
1. Snack Industry - The snack industry can capitalize on the trend of wafer-thin seaweed snacks and alternative ingredients to create innovative and healthier snack options.
2. Healthy Snack Market - The healthy snack market can leverage the trend of fruit and vegetable-based snacks and unconventional ingredients to provide consumers with nutritious and flavorful snack choices.
3. Asian Food Market - The Asian food market can explore opportunities to introduce innovative products like seaweed crisps with unconventional ingredients to cater to the increasing demand for unique and exciting flavors.
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