KFC's "Seasoned Tickets" on StubHub Deliver Wings on Game Day
Laura McQuarrie — October 17, 2019 — Lifestyle
References: StubHub & prnewswire
During football season, KFC fans have the chance to purchase "Seasoned Tickets" on StubHub to get 48 Kentucky Fried Wings delivered every week for 10 weeks. The $75 fried chicken-scented Seasoned Tickets are touted as "the most delicious-smelling paper tickets ever made" and make it easy for people to have wings delivered directly to their door or alternatively made available for pickup at a restaurant. On week 10, KFC added even more value by including a Double Wing Bonus ticket.
Although people are familiar with going to StubHub to purchase tickets for everything from sporting events to concerts, this new offer—valued at over $400—offers a special treat for football fans and those who love the taste of KFC.
Although people are familiar with going to StubHub to purchase tickets for everything from sporting events to concerts, this new offer—valued at over $400—offers a special treat for football fans and those who love the taste of KFC.
Trend Themes
1. Food Delivery Tickets - Innovative brands can disrupt traditional ticket sales by providing food delivery services to game day customers.
2. Seasonal Food Promotion - Brands can drive sales by creating limited-time seasonal promotions related to sporting events or other cultural occasions.
3. Scented Ads - Companies can explore innovative advertising techniques such as scented paper to create a unique and memorable customer experience.
Industry Implications
1. Restaurant Industry - Restaurants can take advantage of popular sporting events by offering food delivery services, resulting in a boost in sales.
2. Entertainment Industry - Companies in the entertainment industry can partner with food delivery service companies to provide customers with a unique and convenient experience.
3. Advertising Industry - Marketing firms can invest in new advertising methods that engage customers' senses, such as using scented paper, in order to improve brand awareness and customer loyalty.
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