Samuel Ross Launches the Oakley Season 3 Collection of Sleek Looks
Samuel Ross unveils the ‘Season 3’ drop of its Oakley collection for the season, boasting sleek design language to round out the capsule. The range is full of strong technical styles that are true to its usual aesthetics. Notably, the brand also highlights a strong sense of functionality through the versatile usage of each design.
This concept is translated through the strong use of durable synthetics, waterproof materials, and high quality ventilation systems. The silhouettes of the seasonal capsule include sleek structures, longline jackets, dual-purpose accessories, and more. The accessories include premium eyewear, waterproof hats, athletic apparel, convertible pants, and more. Additional details that round out the capsule include custom rubber patchwork, tonal palette, reflective tape, and minimal graphic prints. The Season 3 Oakley collection is now available for purchase online at Oakley and at global flagship locations.
This concept is translated through the strong use of durable synthetics, waterproof materials, and high quality ventilation systems. The silhouettes of the seasonal capsule include sleek structures, longline jackets, dual-purpose accessories, and more. The accessories include premium eyewear, waterproof hats, athletic apparel, convertible pants, and more. Additional details that round out the capsule include custom rubber patchwork, tonal palette, reflective tape, and minimal graphic prints. The Season 3 Oakley collection is now available for purchase online at Oakley and at global flagship locations.
Trend Themes
1. Durable Synthetics - The use of durable synthetics in athletic apparel presents an opportunity for disruptive innovation in terms of creating longer-lasting and more sustainable products.
2. Waterproof Materials - The incorporation of waterproof materials in athletic apparel opens up possibilities for disruptive innovation in creating performance gear that can withstand extreme weather conditions.
3. Versatile Usage - Designing athletic apparel with versatile usage in mind allows for disruptive innovation in creating multi-functional clothing that can be adapted to different activities and environments.
Industry Implications
1. Sportswear - The sportswear industry can explore disruptive innovation opportunities by incorporating durable synthetics and waterproof materials into their product lines to enhance performance and longevity.
2. Outdoor Gear - The outdoor gear industry can capitalize on disruptive innovation by utilizing durable synthetics and waterproof materials to create gear that can endure challenging outdoor conditions while maintaining functionality.
3. Accessories - The accessories industry has the potential for disruptive innovation by designing versatile accessories that complement athletic apparel, such as convertible hats and eyewear, to enhance the overall functionality of the products.
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