Sears' 'Heroes at Home' CauseWorld App Supports Military Veterans
Beatriz Villamor — June 24, 2010 — Tech
The Sears 'Heroes at Home' CauseWorld app lets you support military families facing hardship while you shop. The promotion was created in partnership with Rebuilding Together.
On any given night, there are 155,000 homeless military veterans; thousands of wounded vets also need major changes made to their homes. The The Sears 'Heroes at Home' CauseWorld promotion helps you give aid to these individuals as you do your everyday shopping.
Implications - Despite the variety of political perspectives that exist within a nation, patriotism is a shared sentiment among the majority of citizens in a given country. Companies that associate themselves with national pride and patriotism attract this wide variety of people whose interests are piqued by any product that will enhance or display their sense of patriotism to others.
On any given night, there are 155,000 homeless military veterans; thousands of wounded vets also need major changes made to their homes. The The Sears 'Heroes at Home' CauseWorld promotion helps you give aid to these individuals as you do your everyday shopping.
Implications - Despite the variety of political perspectives that exist within a nation, patriotism is a shared sentiment among the majority of citizens in a given country. Companies that associate themselves with national pride and patriotism attract this wide variety of people whose interests are piqued by any product that will enhance or display their sense of patriotism to others.
Trend Themes
1. Cause-related Shopping - Businesses can implement cause-related shopping promotions that allow customers to show support for social causes while making their everyday purchases.
2. Patriotic Marketing - Companies can appeal to a wide variety of customers by promoting their products or services as being patriotic and aligned with national pride.
3. Charitable Apps - Businesses can develop apps that allow customers to donate to charitable causes while engaging in everyday activities like shopping or browsing the internet.
Industry Implications
1. Retail - Retail businesses can create promotions or apps that allow customers to donate to charitable causes while shopping, increasing customer engagement and loyalty.
2. Marketing - Marketing firms can help businesses develop and promote patriotic marketing campaigns that appeal to a wide range of customers and increase brand awareness.
3. Charitable Organizations - Charitable organizations can partner with businesses to create cause-related shopping promotions and apps that drive donations to their social causes.
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