Polly's Pies 'Pie for the People' Campaign Celebrates Soldiers
Michael Hemsworth — May 3, 2024 — Social Good
References: pollyspies & restaurantmagazine
The Polly's Pies 'Pie for the People' campaign is being run now by the brand in Southern California in honor or military personnel to help support them with a simple yet effective initiative.
The promotion will see the brand selling its Pie for the People from May 1 through July 4, 2024 for $17.49 with proceeds supporting the donation of whole pies to active military personnel, veterans and first responders. Consumers only need to visit any of the brand's 13 locations in Southern California or make a purchase online to have their support be counted towards the initiative.
Director of Brand Jacklyn Mitosinka spoke on the Polly's Pies 'Pie for the People' campaign saying, "Polly’s Pies has always been deeply committed to supporting our military community. This effort not only honors our brave active military and retired personnel but also pays tribute to our own veterans and military family members within the Polly’s organization, including our co-founders Don and Eddie Sheldrake and the managers of our Long Beach and Norco locations.”
The promotion will see the brand selling its Pie for the People from May 1 through July 4, 2024 for $17.49 with proceeds supporting the donation of whole pies to active military personnel, veterans and first responders. Consumers only need to visit any of the brand's 13 locations in Southern California or make a purchase online to have their support be counted towards the initiative.
Director of Brand Jacklyn Mitosinka spoke on the Polly's Pies 'Pie for the People' campaign saying, "Polly’s Pies has always been deeply committed to supporting our military community. This effort not only honors our brave active military and retired personnel but also pays tribute to our own veterans and military family members within the Polly’s organization, including our co-founders Don and Eddie Sheldrake and the managers of our Long Beach and Norco locations.”
Trend Themes
1. Community-centric Initiatives - Creating loyalty through community-based initiatives that honor and support military personnel and first responders in a meaningful way.
2. Local Brand Activism - Supporting and engaging with local communities through targeted campaigns that resonate with specific regions and their values.
3. Philanthropic Promotions - Using promotional activities to raise funds for charitable causes and give back to those who serve and protect.
Industry Implications
1. Food Service - Food service businesses can leverage promotions to not only drive sales but also make a positive impact on the community and support important causes.
2. Hospitality - Hospitality industry players can engage customers by aligning promotional campaigns with social responsibility initiatives that resonate with local communities.
3. Retail - Retail brands can differentiate themselves by implementing philanthropic promotions that appeal to consumers' desire to support causes and make a difference.
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