Get Insight into the Most Important Internet Search Ranking Factors
Gil Cohen — July 1, 2013 — Pop Culture
References: searchmetrics & bitrebels
There are several helpful SEO breakdown infographics that explain how to optimize web pages, but this one brought to you by Search Metrics narrows the focus down to the most vital search ranking factors in order of importance.
By analyzing 300,000 top-ranking URLs, certain commonalities stood out regarding Google optimization factors. Even without the proper on-page optimization, sites can still achieve top search result positions by having many social signals such as Facebook and Google+, as well as plenty of backlinks. Technical aspects and content quality play important roles in search ranking with site speed being an essential requirement.
Each of these search ranking factors further delved into and broken down into elements that can make or break a site.
By analyzing 300,000 top-ranking URLs, certain commonalities stood out regarding Google optimization factors. Even without the proper on-page optimization, sites can still achieve top search result positions by having many social signals such as Facebook and Google+, as well as plenty of backlinks. Technical aspects and content quality play important roles in search ranking with site speed being an essential requirement.
Each of these search ranking factors further delved into and broken down into elements that can make or break a site.
Trend Themes
1. Social Signal Optimization - By optimizing social signals, brands can achieve top search result positions.
2. Technical SEO - Technical SEO plays an important role in search ranking, especially site speed.
3. Quality Content Creation - Creating high-quality content is crucial for search engine optimization.
Industry Implications
1. Digital Marketing - Digital marketing companies can offer optimization services for social signals and technical aspects of SEO.
2. Website Design - Website design companies can ensure site speed and optimize technical aspects such as schema markup.
3. Content Creation - Content creation agencies can help businesses create high-quality content that meets the demands of search engine algorithms.
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