The Sea Shepherd Campaign Shows the Harm of Predatory Fishing
Meghan Young — May 29, 2012 — Marketing
References: seashepherd.org & ibelieveinadv
The Sea Shepherd campaign may be very graphic, but it shocks people into an awareness of a particular form of animal abuse: Predatory fishing. While it is bad enough that fish are purposefully hunted prey, the fact that this form of fishing often brings harm to other animals is unacceptable.
Put together by Heads, an ad agency based in Rio de Janeiro, the Sea Shepherd campaign reads, "Predatory fishing doesn’t only threatens ocean life." In the images above a bear and bird are violently harpooned through the head as they try to feed on the fish they have caught. The Sea Shepard campaign was art directed by Fernando Maciel with creative direction by Flávio Medeiros, Luis Christello, Kike Borell and photography by Manipula Studio.
Put together by Heads, an ad agency based in Rio de Janeiro, the Sea Shepherd campaign reads, "Predatory fishing doesn’t only threatens ocean life." In the images above a bear and bird are violently harpooned through the head as they try to feed on the fish they have caught. The Sea Shepard campaign was art directed by Fernando Maciel with creative direction by Flávio Medeiros, Luis Christello, Kike Borell and photography by Manipula Studio.
Trend Themes
1. Predatory Fishing Awareness - Graphic campaigns, such as the Sea Shepard campaign, can shock people into understanding the dangers of predatory fishing and create opportunities for companies to develop sustainable fishing practices.
2. Ethical Fishing Practices - As consumers become more aware of the harm caused by predatory fishing, there is an opportunity for companies to innovate and create more ethical and sustainable fishing practices.
3. Wildlife Conservation - The Sea Shepard campaign raises awareness about the impact of predatory fishing on other animals, presenting opportunities for companies to implement conservation efforts that protect ocean life.
Industry Implications
1. Fishing Industry - The fishing industry can learn from the Sea Shepard campaign and proactively address the issue of predatory fishing by implementing sustainable fishing practices.
2. Advertising Industry - Agencies can help raise awareness on important social and environmental issues, such as predatory fishing, through creative and thought-provoking campaigns like the Sea Shepard campaign.
3. Animal Welfare Organizations - The Sea Shepard campaign promotes animal welfare and conservation, presenting opportunities for animal welfare organizations to partner with fishing industry stakeholders to develop and execute ethical fishing practices.
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