Scudo Condoms Stork Ads Paint a Picture of Pregnancy Prevention
Amelia Roblin — November 30, 2011 — Marketing
References: bluenetworkca & adsoftheworld
The benefits of wearing a rubber during intimate moments include contraception and the prevention of passing on STDs. The second is a little more taboo to demonstrate in advertising, so this Scudo Condoms Stork campaign centers on the first.
To make the topic seem all the more innocent, the children's myth of the stork as the deliverer of babies is employed in these prints by the Red Azul agency of Guatemala. The graphic style incorporates cartoony illustrations of three such birds who have been made redundant due to this product.
Indeed, the message behind these ads is that if an entire population begins using this brand of prophylactics, there will be no infants born, and hence no need for the stork's services. In the Scudo Condoms Stork campaign, the protagonist no longer has an excuse to take flight and travel.
To make the topic seem all the more innocent, the children's myth of the stork as the deliverer of babies is employed in these prints by the Red Azul agency of Guatemala. The graphic style incorporates cartoony illustrations of three such birds who have been made redundant due to this product.
Indeed, the message behind these ads is that if an entire population begins using this brand of prophylactics, there will be no infants born, and hence no need for the stork's services. In the Scudo Condoms Stork campaign, the protagonist no longer has an excuse to take flight and travel.
Trend Themes
1. Contraceptive Advertising - Disruptive innovation opportunity: Explore new ways to advertise contraceptives that challenge taboos and engage audiences.
2. Mythological Marketing - Disruptive innovation opportunity: Incorporate myths and legends into advertising campaigns to create a memorable and unique brand image.
3. Product-centric Messaging - Disruptive innovation opportunity: Emphasize the unique benefits and features of a product in advertising to captivate consumer attention.
Industry Implications
1. Contraceptive Products - Disruptive innovation opportunity: Develop innovative forms of contraceptives that appeal to a wider range of consumers and encourage regular use.
2. Advertising and Marketing - Disruptive innovation opportunity: Leverage unconventional storytelling techniques and creative visuals to disrupt traditional advertising approaches and capture audience attention.
3. Children's Products - Disruptive innovation opportunity: Explore innovative ways to promote child safety and development through engaging and educational advertising campaigns.
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