The Scroogled Google vs. Bing Ad Jabs at Ranking Systems
Elise Ying-Hei Ho — December 2, 2012 — Pop Culture
The Don't Get Scroogled Google vs. Bing ad highlights the escalating war between the two major search engines.
Microsoft's Bing has released campaigns in the past like blind tests to determine whether users can actually tell the difference between Google and Bing's search results. Now, instead of gathering crowds to pressure the reigning search giant, Bing has released the Scroogled Google vs. Bing ad in an attempt to expose Google's search ranking methods, calling it an "unfair 'pay-to-rank'" system. Microsoft's search engine's jab at Google, stating that the rankings are not based on relevance but by how much companies are willing to pay to boost their positions.
Despite Bing's warning to Internet users about get "scroogled" or screwed by Google, it's up to users themselves to determine which search engine is more appealing and effective for them.
Microsoft's Bing has released campaigns in the past like blind tests to determine whether users can actually tell the difference between Google and Bing's search results. Now, instead of gathering crowds to pressure the reigning search giant, Bing has released the Scroogled Google vs. Bing ad in an attempt to expose Google's search ranking methods, calling it an "unfair 'pay-to-rank'" system. Microsoft's search engine's jab at Google, stating that the rankings are not based on relevance but by how much companies are willing to pay to boost their positions.
Despite Bing's warning to Internet users about get "scroogled" or screwed by Google, it's up to users themselves to determine which search engine is more appealing and effective for them.
Trend Themes
1. Escalating Search Engine War - This ongoing battle between search engines is creating opportunities for disruptive innovations in search ranking algorithms and user experience.
2. Transparency in Search Rankings - The demand for transparency in search rankings presents an opportunity for companies to develop tools or platforms that provide unbiased and accurate search results.
3. Pay-to-rank Controversy - The controversy surrounding the 'pay-to-rank' system opens doors for disruptive innovations in search engine monetization models and alternative ranking strategies.
Industry Implications
1. Search Engines - Search engine companies can leverage the escalating war to develop new technologies and features that differentiate them from competitors and attract more users.
2. Digital Advertising - The pay-to-rank controversy calls for disruptive innovations in digital advertising, such as new advertising models that prioritize relevance and user experience over monetary influence.
3. Data Analytics - The demand for transparency in search rankings creates opportunities for data analytics companies to develop tools and algorithms that assess and compare the quality of search results across different search engines.
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