Cadbury is Sharing Treats with People Who Scream for Ice Cream
Laura McQuarrie — July 22, 2019 — Marketing
References: cadbury & campaignlive
To celebrate 99 years of Cadbury Flake, Cadbury devised an iScream machine that literally has people scream for ice cream. Ice cream lovers with a loud voice who want to enjoy a cooling treat must scream "99" and if they reach a high enough level on the "scream-om-meter," they will get to enjoy one of the most iconic confectionery products in the UK.
The chocolate bar is unique for its ability to withstand the heat and maintain flavor better than other kinds of chocolate, plus it does not melt or break easily.
Across the UK, Cadbury will be touring the iScream machine at some of the most populated beach destinations as a fun way to help people beat the heat.
The chocolate bar is unique for its ability to withstand the heat and maintain flavor better than other kinds of chocolate, plus it does not melt or break easily.
Across the UK, Cadbury will be touring the iScream machine at some of the most populated beach destinations as a fun way to help people beat the heat.
Trend Themes
1. Scream-measuring Technology - Opportunity for innovation in creating devices that can accurately measure and quantify screams for various applications beyond ice cream machines.
2. Interactive Food Experiences - Disruptive opportunity to create unique and engaging food experiences that utilize interactive elements, like screaming, to enhance customer enjoyment and participation.
3. Novel Marketing Strategies - Potential for disruptive marketing approaches that incorporate interactive and attention-grabbing techniques to promote products and engage consumers.
Industry Implications
1. Food and Beverage - Opportunity for innovative food and beverage companies to leverage interactive elements and unique experiences to stand out in the market and attract customers.
2. Technology - Potential for technological advancements in measuring and analyzing sound, opening up possibilities for various industries beyond ice cream machines.
3. Entertainment and Events - Disruptive potential for creating interactive entertainment experiences and event activations that incorporate unique elements such as scream-measuring technology.
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