The Scrabble Delire 'The Block Project' Ad is Odd
Marissa Brassfield — November 7, 2010 — Marketing
References: mattelscrabble & theinspirationroom
The Scrabble Delire 'The Block Project' ad and accompanying publicity stunt was created to promote the launch of Scrabble Delire in France. It essentially takes over an apartment facade, filling it with a cast of unusual characters and scenarios to enthrall passersby.
From a dragon to a princess, brass band, gorilla and policeman, this Scrabble ad looks like something out of my nightmares.
Implications - The featured video shows off the wacky publicity stunt while playing an oddball song in the background. People walking the streets stop and stare as mysterious shadows walk past the lit windows and the whole room appears to be completely upside down! The people who got to see this amazing production sure got a great show. Perhaps they will be interested in buying the new Scrabble Délire game that features enhanced objectives such as writing works backwards.
From a dragon to a princess, brass band, gorilla and policeman, this Scrabble ad looks like something out of my nightmares.
Implications - The featured video shows off the wacky publicity stunt while playing an oddball song in the background. People walking the streets stop and stare as mysterious shadows walk past the lit windows and the whole room appears to be completely upside down! The people who got to see this amazing production sure got a great show. Perhaps they will be interested in buying the new Scrabble Délire game that features enhanced objectives such as writing works backwards.
Trend Themes
1. Interactive Building Ads - Opportunity for companies to create interactive building advertisements that captivate the attention of passersby and ultimately drive sales.
2. Gamified Advertising - Opportunity for companies to use gamification to promote new products and increase brand engagement.
3. Upside-down Room Experience - Opportunity for companies to create unique and immersive brand experiences that captivate and entertain customers.
Industry Implications
1. Advertising - Companies in the advertising industry can utilize interactive building ads and gamified advertising to help clients promote their products in unique and creative ways.
2. Gaming - Gaming companies can use gamification and unique experiences to promote their products and create more engagement with their customers.
3. Entertainment - The entertainment industry can create immersive experiences like the upside-down room to promote their products and enhance overall customer experience.
2
Score
Popularity
Activity
Freshness
