ScoreBig Lets You Set Your Price for Concerts
Christopher DeLuca — September 5, 2011 — Pop Culture
References: scorebig & netted.net
ScoreBig is a new ticket website that puts the power in the hands of the consumer. The site lets you decide what you want to pay for tickets to concerts and other events. You can search the ScoreBig database for different events, then just pick your section and make the offer. If the offer is approved, you are good to go.
ScoreBig and other websites like ScoreBig have an innovative business that is sure to attract consumers. If you have not tried out ScoreBig, give it a go when you're planning your next big event.
Implications - As a result of the recent economic downturn consumers are weary about spending more than their means will allow for. Companies like Groupon and LivingSocial have taken advantage on this desire to save money and do fun things. Companies should create services or products that are geared to this consumer reality.
ScoreBig and other websites like ScoreBig have an innovative business that is sure to attract consumers. If you have not tried out ScoreBig, give it a go when you're planning your next big event.
Implications - As a result of the recent economic downturn consumers are weary about spending more than their means will allow for. Companies like Groupon and LivingSocial have taken advantage on this desire to save money and do fun things. Companies should create services or products that are geared to this consumer reality.
Trend Themes
1. Consumer-powered Pricing - Opportunity for businesses to adopt a pricing model that allows consumers to set their own price, increasing customer satisfaction and loyalty.
2. Discount and Deal Platforms - Disruptive innovation opportunity for businesses to create platforms that offer discounted tickets and deals for events, appealing to cost-conscious consumers.
3. Personalized Event Experiences - Businesses can capitalize on the trend of consumers wanting unique and tailored event experiences by offering customizable options and VIP packages.
Industry Implications
1. Ticketing Industry - Disruptive innovation opportunity for ticketing companies to adopt a consumer-driven pricing model and offer discounted tickets through online platforms.
2. E-commerce Industry - Opportunity for e-commerce platforms to integrate customized event experiences and personalized offers to cater to consumer preferences.
3. Events and Entertainment Industry - Disruptive innovation opportunity for event organizers and entertainment companies to partner with consumer-powered ticket platforms, providing more affordable and customized ticket options.
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