Cow Creates World's Largest Dog Biscuit for Scooby-Doo Stunt
Marissa Brassfield — October 12, 2009 — Lifestyle
The images you see above are a part of a 'Scooby-Doo' stunt Cow orchestrated to promote the upcoming "Scooby-Doo! The Mystery Begins" DVD. They baked up the world's largest dog biscuit--or Scooby snack, I should say--and will donate it to The Dogs Trust after its debut.
The giant dog biscuit created for the 'Scooby-Doo' stunt weighs over 230 pounds; Cow says it is over 2,000 times the size of a regular dog biscuit.
Implications - Shocking publicity stunts and extraordinary ad campaigns are an effective way for businesses to promote the launch of new products and gain media and consumer attention. Shockvertising attracts buyers that may have previously been unaware or uninterested in the company.
The giant dog biscuit created for the 'Scooby-Doo' stunt weighs over 230 pounds; Cow says it is over 2,000 times the size of a regular dog biscuit.
Implications - Shocking publicity stunts and extraordinary ad campaigns are an effective way for businesses to promote the launch of new products and gain media and consumer attention. Shockvertising attracts buyers that may have previously been unaware or uninterested in the company.
Trend Themes
1. Shocking Publicity Stunts - Businesses can leverage shocking publicity stunts to create buzz and generate attention for product launches.
2. Extraordinary Ad Campaigns - Creatively designed ad campaigns can captivate consumers and generate interest in new products.
3. Shockvertising - Using shocking or controversial content in advertisements helps attract previously disinterested buyers.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from these trends by developing unique and attention-grabbing campaigns for their clients.
2. Food and Beverage - Food and beverage companies can explore the concept of creating oversized versions of their products to attract attention and generate excitement.
3. Retail - Retailers can incorporate shocking or unconventional methods in their advertising strategies to stand out from competitors and drive sales.
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