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Rugged Elegant Fashion

Clean the Sky - Positive Eco Trends & Breakthroughs

The SCMP Style Soft Touches Editorial Stars a Wild Bruna Tenorio

— December 26, 2011 — Fashion
The SCMP Style Soft Touches editorial is a lesson in mixing and matching. It beautifully pairs classically elegant pieces with equally classic rugged designs for looks that are gritty, glamorous and completely unique. As though channeling a wild, nomadic princess who has been introduced to a more civilized society, stylist Marcus Teo has chosen to inject her untamed roots into her current wardrobe.

The SCMP Style Soft Touches editorial stars the stunning Bruna Tenorio, who has a universal look. Teo has clad her in furs, feathers and leather from fashion houses such as Oscar de la Renta, Alexander McQueen and Ralph Lauren. The editorial was shot by Blair Getz Mezibov with windblown locks styled by Kenshin Asano and sophisticate makeup by Stevie Hyunh.
Trend Themes
1. Mixing and Matching - There is opportunity for disruptive innovation in the fashion industry by exploring unique combinations of rugged and elegant designs.
2. Wild Nomadic Fashion - Developing a fashion line that incorporates untamed elements into a more civilized aesthetic can create a disruptive impact in the industry.
3. Universal Fashion Look - Creating fashion designs that have a universal appeal can open up disruptive opportunities to capture a wider market.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to blend rugged and elegant elements in their designs.
2. Photography - There is potential for disruption in the photography industry by capturing untamed fashion looks in a more sophisticated setting.
3. Cosmetics - Cosmetic brands can explore innovative makeup looks that complement both rugged and elegant fashion styles.
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