Jeremy Gutsche — November 26, 2005 — Naughty
References: news.bbc
Scientists at Manchester University have actually developed a forumula which calculates the impact of alcohol on occular perception. (Note to Mom: also known as "Beer Goggles", the effect studies is the effect that more beer makes people more beautiful. I've never heard of it, I swear). The research, commissioned by eyecare firm Bausch * Lomb PureVision, included a number of other factors, including the smokiness of the room, luminance of the 'person of interest', visual acuity, and distance. A rating of less than one = no effect. Between one and 50, the person will appear more attractive, and above 50, a non-appealing person will look like a super model.
Note the following refers to the formula image:
Note the following refers to the formula image:
An = number of units of alcohol consumed
S = smokiness of the room (graded from 0-10, where 0 clear air; 10 extremely smoky)
L = luminance of 'person of interest' (candelas per square metre; typically 1 pitch black; 150 as seen in normal room lighting)
Vo = Snellen visual acuity (6/6 normal; 6/12 just meets driving standard)
d = distance from 'person of interest' (metres; 0.5 to 3 metres)
Trend Themes
1. Alcohol Perception - Opportunity for innovative solutions to enhance the optical perception of individuals under the influence of alcohol.
2. Smokiness Measurement - Potential for developing tools and technologies to accurately measure and quantify the smokiness of a room.
3. Visual Acuity Enhancement - Disruptive innovations can focus on improving visual acuity to enhance the overall perception of a person of interest.
Industry Implications
1. Eyecare - Eyecare firms can leverage the 'Beer Goggle' formula to develop products and services that address the vision-related effects of alcohol consumption.
2. Alcohol Industry - The alcohol industry can explore the implications of the 'Beer Goggle' formula to market and position their products in a more appealing manner.
3. Technology - Technological advancements can be made in the fields of optics and vision enhancement to offer solutions that counteract the negative effects of alcohol on ocular perception.
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