Star Wars Bowling Balls
TechnoGadget — October 21, 2008 — Pop Culture
Bowling aficionados who would like to be empowered by the iconic characters from ‘Star Wars’ should use these Star Wars Bowling Balls from Brunswick.
The bowling balls feature C-3PO, Darth Maul, Leia, Boba Fett and Amadala, as well as the duel between Anakin Skywalker and Obi Wan Kenobi. Of course, Jedi Master Yoda is not forgotten either.
Implications - Star Wars serves as a case study for companies of all kinds. Though Star Wars began as a simple sci-fi film, it has blown up into a holistic brand whose staying power has persisted through decades upon decades. The way Star Wars achieved this was by branding odd merchandise, such as bowling balls, to establish brand recognition across all demographics and industries.
The bowling balls feature C-3PO, Darth Maul, Leia, Boba Fett and Amadala, as well as the duel between Anakin Skywalker and Obi Wan Kenobi. Of course, Jedi Master Yoda is not forgotten either.
Implications - Star Wars serves as a case study for companies of all kinds. Though Star Wars began as a simple sci-fi film, it has blown up into a holistic brand whose staying power has persisted through decades upon decades. The way Star Wars achieved this was by branding odd merchandise, such as bowling balls, to establish brand recognition across all demographics and industries.
Trend Themes
1. Odd Merchandise Branding - Branding unusual products to reach diverse audiences and industries.
2. Iconic Character Licensing - Licensing famous characters to increase brand recognition.
3. Multi-industry Collaboration - Working with various industries to promote brand recognition.
Industry Implications
1. Sports and Recreation - Creating unusual sports equipment to target niche markets.
2. Film and Entertainment - Licensing iconic characters for use in various merchandise.
3. Marketing and Advertising - Partnering with different industries to increase brand awareness and recognition.
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