The Schwarzkopf Palette Campaigns Shows Hair Can Be a Person's Canvas
Meghan Young — May 29, 2012 — Marketing
References: impactbbdo & ibelieveinadv
It is amazing to think about how much a hairstyle can change the look and style of a person; the Schwarzkopf Palette campaign concentrates on this idea in an artistic and abstract way. It treats hairstyles as a stunning kaleidoscopic canvas that can shift and change at whim, especially when it comes to the color of one's hair. An expertise on such color treatments, the Schwarzkopf Palette campaign shows that women can get creative to show off different sides of their personality.
The Schwarzkopf Palette campaign was conceived and executed by Impact / Bbdo, an ad agency based in Dubai, United Arab Emirates. It was imaginatively art directed by Andrej Arsenijevic (who also created the typography) and Mohamed Diaa with creative direction by Fouad Abdel Malak.
The Schwarzkopf Palette campaign was conceived and executed by Impact / Bbdo, an ad agency based in Dubai, United Arab Emirates. It was imaginatively art directed by Andrej Arsenijevic (who also created the typography) and Mohamed Diaa with creative direction by Fouad Abdel Malak.
Trend Themes
1. Artistic Hair Transformations - Opportunity for salons and hairstylists to offer unique and creative hair color treatments as a form of self-expression.
2. Personalized Hair Canvas - Innovative hair dye products and services that allow individuals to customize their hairstyle as a way to showcase their individuality.
3. Abstract Hair Advertising - Creating marketing campaigns that treat hairstyles as a dynamic and ever-changing artistic canvas to attract attention and generate brand awareness.
Industry Implications
1. Beauty and Hair Salon - Disruptive innovation opportunity for salons to offer unique hair color services and treatments that provide customers with a personalized and artistic hair transformation experience.
2. Cosmetics and Haircare Products - Opportunity to develop innovative hair dye products that allow users to easily create abstract and personalized looks, encouraging self-expression and creativity.
3. Advertising and Marketing - Opportunity for ad agencies to create visually captivating campaigns that showcase hair as a colorful and ever-changing canvas, capturing audience attention and driving brand engagement.
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