Meijer is Introducing a New Selection of Products for Back-to-School
Michael Hemsworth — July 17, 2024 — Lifestyle
References: meijer & storebrands
The Meijer private label school supplies are a new selection of value-priced products perfect for parents and kids alike to pick up during the busy back-to-school season that won't break the bank. The products include crayons, markers, colored pencils and more that are priced from $0.25 to $1 now through Labor Day to encourage consumers to shop early. The brand has also launched the new digital School Supply List that enables parents to enter their ZIP code, search for a school's supply list and add everything to their cart with a single click.
Vice President of Merchandising Karen Langeland commented on the new Meijer private label school supplies saying, "As teachers and parents are challenged with spending more than ever this year on school supplies and clothing, we are excited to introduce our new high-quality Meijer brand school supplies to help make their budget go even further."
Vice President of Merchandising Karen Langeland commented on the new Meijer private label school supplies saying, "As teachers and parents are challenged with spending more than ever this year on school supplies and clothing, we are excited to introduce our new high-quality Meijer brand school supplies to help make their budget go even further."
Trend Themes
1. Value-priced Educational Products - Private label school supplies offer budget-friendly options for parents, ensuring affordability during the back-to-school season.
2. Digital School Supply Lists - A digital School Supply List streamlines the shopping experience by allowing parents to add items to their cart with ease, using their school's specific requirements.
3. Early Shopping Incentives - Encouraging early shopping with discounted prices can help manage consumer flow and inventory better, aiding in customer satisfaction.
Industry Implications
1. Retail - Retailers leveraging private label products can improve profit margins while meeting increasing consumer demand for affordable quality.
2. Edtech - Integrating technology to create digital shopping aids like School Supply Lists can revolutionize how parents prepare for the academic year.
3. Consumer Goods - The production and marketing of value-priced school supplies can tap into budget-conscious consumers, driving higher sales volume through affordability.
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