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Back-to-School Countdown Kits

Post-it and Scotch Brands Partner with Actress JoAnna Garcia Swisher

— July 12, 2024 — Marketing
Post-it and Scotch brands are offering a special Back-to-School Countdown Kit through a strategic collaboration with JoAnna Garcia Swisher. This limited edition kit is designed to help families smoothly transition into the new school year with a range of useful products and tips. The kit includes a countdown calendar with 21 activities, vibrant Post-it notes in various sizes and colors, and an assortment of Scotch brand tapes and scissors.

JoAnna Garcia Swisher emphasizes the benefits of the Back-to-School Countdown Kit: "'I've taken a new approach to back-to-school preparation this year. We're starting early, getting organized, and having fun as we ease into the season. Just like all parents, I want to ensure the best for my family and be ready for whatever comes our way throughout the year. The Post-it and Scotch Brand Back-to-School Countdown Kit helps us achieve just that! It's keeping us energized and focused – we're making our lists, preserving our favorite summer memories, and setting new goals for the upcoming year."

Image Credit: Post-it and Scotch brands
Trend Themes
1. School Year Preparation Tools - Innovative countdown kits provide a structured and fun approach to easing the transition back to school.
2. Celebrity-endorsed Educational Products - Collaborating with celebrities like JoAnna Garcia Swisher can significantly boost the appeal and effectiveness of educational kits.
3. Multi-functional Stationery Bundles - Combining various stationery items such as Post-it notes and Scotch tapes into a single package offers comprehensive solutions for back-to-school needs.
Industry Implications
1. Educational Supplies - The educational supplies industry can benefit from incorporating countdown kits and other structured preparation tools.
2. Stationery and Office Products - Stationery products that bundle multiple tools can address diverse needs for students and families.
3. Marketing and Celebrity Partnerships - Celebrity partnerships in product marketing offer unique opportunities to enhance brand visibility and consumer engagement.
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