The Schield Fall/Winter 2014/2015 Ads Are Odd and Mesmerizing
References: schieldcollection & fashioncopious.typepad
The Schield Fall/Winter 2014/2015 campaign titled Disorder Sisters offers up a bizarre and entirely mesmerizing look at two models strutting about a prairie-like field. Photographer Diego Diaz Marin took images of the women within the outdoors, displaying both apparel and a natural landscape.
In spite of blue skies and bouquets of flowers, Schield opted to showcase its collection of black apparel in this series. This added further dramatic elements to the pictures which displayed athletic high rise socks, slip on sandals and wide brimmed hats.
Accessories added another dimension to this production. Large chunky gold necklaces and earrings that connect with one another via gold chains are representative of the many creative elements at play within the label.
In spite of blue skies and bouquets of flowers, Schield opted to showcase its collection of black apparel in this series. This added further dramatic elements to the pictures which displayed athletic high rise socks, slip on sandals and wide brimmed hats.
Accessories added another dimension to this production. Large chunky gold necklaces and earrings that connect with one another via gold chains are representative of the many creative elements at play within the label.
Trend Themes
1. Surreal Fashion Campaigns - Fashion brands adopting surreal and bizarre elements in their advertising campaigns.
2. Black Apparel Trend - The trend of fashion brands showcasing their collection in black apparel.
3. Creative Accessories - Fashion brands offering unique and creative accessories in their collections.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of surreal and bizarre elements in advertising campaigns to attract more customers.
2. Jewelry Industry - The jewelry industry can offer unique and creative accessories like chunky gold necklaces with connecting earrings and gold chains.
3. Sportswear Industry - The sportswear industry can showcase their collections with athletic high rise socks and slip-on sandals.
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