KFC and Village Vanguard Launched a Uniquely Scented Bath Salt
Laura McQuarrie — November 1, 2017 — Marketing
References: japan.kfc.co.jp & en.rocketnews24
KFC Japan collaborated with novelty store chain Village Vanguard on an unusually scented bath salt. The fried chicken-scented bath powder is packaged in a pouch that resembles a drumstick, which is packaged in a branded red and white box.
The novelty bath product will only be available to 100 people chosen by lottery as part of a limited-time social media campaign. Those who wish to get their hands on the unconventionally scented bath salts are invited to follow KFC Japan's official account, as well as share and tweet using a specific campaign hashtag. Lucky winners will also receive a coupon to get KFC's Secret Combination Pack at a discounted price.
KFC previously entered the world of beauty and personal care products with the introduction of edible flavored nail polish and a fried chicken-scented body lotion.
The novelty bath product will only be available to 100 people chosen by lottery as part of a limited-time social media campaign. Those who wish to get their hands on the unconventionally scented bath salts are invited to follow KFC Japan's official account, as well as share and tweet using a specific campaign hashtag. Lucky winners will also receive a coupon to get KFC's Secret Combination Pack at a discounted price.
KFC previously entered the world of beauty and personal care products with the introduction of edible flavored nail polish and a fried chicken-scented body lotion.
Trend Themes
1. Unconventional Scented Products - With the success of KFC Japan's unusual bath products, there is an opportunity for companies to explore unconventional scents in personal care and home products.
2. Limited-time Social Media Campaigns - The lottery system used by KFC Japan could be adopted by other companies seeking to create hype around a product launch, particularly in the beauty and personal care industry.
3. Edible Personal Care Products - Following the success of KFC's edible flavored nail polish, there is an opportunity for companies to explore creating other edible personal care products such as lip balm or lipstick.
Industry Implications
1. Fast Food - Fast food companies have the potential to expand into the personal care and home products market, much like KFC's foray into scented bath salts.
2. Beauty and Personal Care - The success of KFC's scented bath products and social media campaign highlights the potential for unconventional and buzzworthy product launches in the beauty and personal care industry.
3. Novelty Goods - Collaborations between novelty stores and fast food chains like KFC and Village Vanguard present opportunities for unique product offerings and promotions.
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