Scentbird Sanctuary Brings Awareness to Endangered Species
Laura McQuarrie — May 11, 2021 — Fashion
References: hellosanctuary & prnewswire
Scentbird Sanctuary is a new line of fragrances that shares clean products that take inspiration from endangered species and their habitats. The products were created with the intention to bring attention to the animals and the environment, and help to support specific causes. In the brand's new line of fragrances, there's the Red Panda and Amur Leopard, both of which represent species that are at a high risk of extinction. With these wildlife conservation fragrances, the brand is on a mission to support the Red Panda Network and Phoenix Fund respectively.
The woody Red Panda fragrance captures the playful nature of the species with notes of blackcurrant, bamboo, vanilla orchid, sandalwood and jasmine, while the Amur Leopard eau de parfum tells the story of the animal's juxtaposing nature as the only big cat that can live in both extreme hot and cool climates.
The woody Red Panda fragrance captures the playful nature of the species with notes of blackcurrant, bamboo, vanilla orchid, sandalwood and jasmine, while the Amur Leopard eau de parfum tells the story of the animal's juxtaposing nature as the only big cat that can live in both extreme hot and cool climates.
Trend Themes
1. Endangered Species-inspired Fragrances - Creating sustainable, environmentally aware fragrances inspired by endangered species can disrupt the fragrance industry by promoting eco-friendly products with a philanthropic mission.
2. Wildlife Conservation Awareness Products - The creation of wildlife conservation-inspired products can disrupt various industries, from beauty to fashion, by incorporating a philanthropic mission and raising awareness about endangered species.
3. Sustainability in Fragrant Products - Brands can disrupt the fragrance industry by incorporating sustainable and eco-friendly practices and ingredients in their products that prioritize the environment and wildlife conservation.
Industry Implications
1. Beauty Industry - By creating philanthropic fragrant products, beauty brands can disrupt the industry and attract customers who prioritize eco-friendly and socially responsible products.
2. Fashion Industry - By collaborating with conservation organizations and creating wildlife-inspired collections, fashion brands can promote awareness about endangered species while incorporating sustainable practices and materials.
3. Philanthropy and Environmental Organizations - Partnering with fragrance brands to create awareness campaigns and fundraising initiatives can be a disruptive opportunity for philanthropy and environmental organizations invested in wildlife conservation.
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