SAYSO's Fills a Gap in the Market Between RTD Mixers & Cocktail Kits
Laura McQuarrie — June 6, 2023 — Lifestyle
References: drinksayso & prnewswire
SAYSO is the creator of the world's first craft cocktail tea bags, a refreshing innovation in the ready-to-drink space. The brand uniquely fills a void in the market between ready-to-drink mixers and labor-intensive cocktail kits, offering up flavorful varieties like the Skinny Spicy Margarita and the Rosemary Honey Moscow Mule. The brand mindfully packages its products in pouches made from PCR materials.
The appeal of SAYSO's innovative format extends to both cocktail enthusiasts who seek a convenient way to enjoy their favorite libations on the go and tea lovers looking for unique flavors and experiences. With this fusion beverage format, consumers can effortlessly savor artisanal cocktails by simply steeping a tea bag, unlocking a delightful blend of flavors without the need for extensive mixology skills or specialized bar equipment.
The appeal of SAYSO's innovative format extends to both cocktail enthusiasts who seek a convenient way to enjoy their favorite libations on the go and tea lovers looking for unique flavors and experiences. With this fusion beverage format, consumers can effortlessly savor artisanal cocktails by simply steeping a tea bag, unlocking a delightful blend of flavors without the need for extensive mixology skills or specialized bar equipment.
Trend Themes
1. Craft Cocktail Tea Bags - Innovative format for artisanal cocktail experience through tea bags.
2. PCR Packaging - Use of PCR materials for sustainable and thoughtful packaging design.
3. Ready-to-drink Mixers - Filling a gap in the market between ready-to-drink mixers and cocktail kits.
Industry Implications
1. Beverage Industry - Opportunity to create unique and convenient options for consumers seeking artisanal cocktails, particularly for on-the-go consumption.
2. Sustainability Industry - Opportunity to embrace sustainable and thoughtful packaging materials, such as PCR, to meet consumer values and expectations.
3. Food Service Industry - Opportunity to integrate SAYSO's innovative format into food service offerings, such as restaurants and bars, to provide a unique and convenient beverage experience for customers.
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