This Indiegogo Project Aims to Save Water and Help Drought Victims
Alyson Wyers — October 16, 2014 — Eco
References: indiegogo & springwise
In an effort to save water during the ongoing California drought, one entrepreneurial endeavour is asking people to drop a brick in their toilet. Drop-A-Brick is an eco-friendly alternative to a traditional toilet-damaging brick that will ensure your commode conserves water during one of the worst water droughts in American history.
The soft rubber brick uses a hydro-gel that gives it weight in water rather than floating as rubber would. Its flexibility also ensures it fits into a variety of toilet cisterns. With every flush, Drop-A-Brick could save half a gallon of water. This also allows users to save money. The non-profit organization is using this product as a fundraiser to help people devastated by the drought, so you can help the environment, those close to you and your own hydro bill at once.
The soft rubber brick uses a hydro-gel that gives it weight in water rather than floating as rubber would. Its flexibility also ensures it fits into a variety of toilet cisterns. With every flush, Drop-A-Brick could save half a gallon of water. This also allows users to save money. The non-profit organization is using this product as a fundraiser to help people devastated by the drought, so you can help the environment, those close to you and your own hydro bill at once.
Trend Themes
1. Water Conservation - The Drop-A-Brick campaign highlights the trend of using innovative products to conserve water during droughts.
2. Eco-friendly Alternatives - The use of a soft rubber brick with hydro-gel in toilets demonstrates the trend of seeking eco-friendly alternatives for traditional products.
3. Fundraising Innovation - Drop-A-Brick's non-profit fundraising approach to help drought victims showcases the trend of innovative fundraising methods for social causes.
Industry Implications
1. Environmental Conservation - The Drop-A-Brick campaign aligns with the environmental conservation industry by providing a practical solution for water scarcity during droughts.
2. Home Improvement - The use of eco-friendly alternative products in toilets presents opportunities for the home improvement industry to offer sustainable solutions for water conservation.
3. Non-profit Organizations - The innovative fundraising approach of Drop-A-Brick opens up possibilities for non-profit organizations to utilize unique product campaigns that address social and environmental challenges.
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