This Save the Children Donation Button Aims to Engage Youth
Riley von Niessen — May 27, 2017 — Tech
References: savethechildren.org & mashable
Recently, a bright red button that states "GIVE" was created to increase Save the Children donations.
To create the efficiency-focused button, the charity joined forces with Iris Nursery, which reportedly helped Domino's to create a fast ordering button that was similar in appearance. Representative Sarah Fitzgerald O'Connor explained the impact that the charity believes it will have on young people with the Save the Children donation button by saying, "They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience."
By mailing the buttons to those who are interested in giving the the charity, Save the Children makes the whole experience more engaging and therefore increases the likelihood of frequent giving.
To create the efficiency-focused button, the charity joined forces with Iris Nursery, which reportedly helped Domino's to create a fast ordering button that was similar in appearance. Representative Sarah Fitzgerald O'Connor explained the impact that the charity believes it will have on young people with the Save the Children donation button by saying, "They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience."
By mailing the buttons to those who are interested in giving the the charity, Save the Children makes the whole experience more engaging and therefore increases the likelihood of frequent giving.
Trend Themes
1. Efficient Charity Donation Buttons - Creating fast and engaging donation buttons to increase charitable giving.
2. Youth Engagement in Donations - Designing donation buttons to appeal to younger generations and make them feel actively involved in contributing.
3. Physical-tangible Donation Experience - Providing recipients with physical donation buttons to enhance their giving experience.
Industry Implications
1. Nonprofit - Nonprofit organizations can adopt efficient donation buttons to increase their donations and engage the youth.
2. Technology - Technology companies can develop innovative methods for creating fast and engaging donation buttons for charitable organizations.
3. Marketing - Marketing agencies can help nonprofits design and distribute physical donation buttons to enhance the donor experience.
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