The Bundaberg Rum x Doctor Proctor's Flavored Beef Jerky is Unexpected
Michael Hemsworth — November 17, 2020 — Marketing
References: doctorproctors.au & foodbev
The Bundaberg Rum x Doctor Proctor's flavored beef jerky is a new offering created in partnership between the two brands to provide consumers with an unexpectedly flavorful meat snack option to try out. The products are being launched in Australia and include the Chilli Rum and Rum & Cola flavors, which are both made using 100% Australian beef. The products will be available at convenience stores across the country for consumers to try out as a high-quality, flavorful variety for satiating their hunger between meals.
The Bundaberg Rum x Doctor Proctor's flavored beef jerky was spoke on further by Managing Director at Doctor Proctor's Beef Jerky Dave Proctor who said, "Made with 100% Australian grass-fed beef, it is a low energy snack packed full of natural protein. I am really proud of this collaboration with Diageo as it is something I have been incredibly passionate about from the get-go and knew it would be a success with retailers and also via our ecommerce store – it truly is a snack that all Australians will enjoy.”
The Bundaberg Rum x Doctor Proctor's flavored beef jerky was spoke on further by Managing Director at Doctor Proctor's Beef Jerky Dave Proctor who said, "Made with 100% Australian grass-fed beef, it is a low energy snack packed full of natural protein. I am really proud of this collaboration with Diageo as it is something I have been incredibly passionate about from the get-go and knew it would be a success with retailers and also via our ecommerce store – it truly is a snack that all Australians will enjoy.”
Trend Themes
1. Flavored Meat Snacks - The trend of introducing unique and unexpected flavors to meat snacks creates opportunities for new product development.
2. Collaborative Partnerships - The trend of collaborating between brands in different industries presents opportunities to create innovative and exciting products.
3. Convenient, High-quality Snacks - The trend of offering high-quality, flavorful snacks in convenient packaging addresses the demand for satisfying hunger between meals.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the production of flavored meat snacks with unique and unexpected flavors.
2. Consumer Goods - The consumer goods industry can leverage collaborative partnerships with other brands to create innovative and exciting products, such as flavored meat snacks.
3. Convenience Stores - Convenience stores have the opportunity to offer high-quality and flavorful snacks, like Bundaberg Rum x Doctor Proctor's flavored beef jerky, to cater to consumers' cravings between meals.
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