'Saul Good' Sells Eco and Socially Responsible Presents
Bianca — March 19, 2012 — Social Good
References: itsaulgood
How often have you found yourself looking for a gift without any real intention beyond buying something because it was the appropriate thing to do given the occasion? When those moments arise—opportunities to buy gifts without much limitation—why not consider purchasing something that will benefit the planet and/or society at the same time?
There are companies geared just at that, like Saul Good, a Vancouver-based company that sells organic and fair trade gift baskets and promotional materials. They source all of their merchandise locally to support entrepreneurs in the community, and they wrap all of their products in environmentally-friendly packaging. In addition, Saul Good gives 1% of the purchase price to a charity of the gift recipient’s choice.
“Saul Good Gift Co. helps build relationships meaningfully by giving gifts that tell stories,” the website explains. “All items are selected because they’re healthy, high quality products that are good for the environment. We source only local, organic, artisan products that often support social enterprises.”
Contact Information
Saul Good Gift Co. website
Saul Good Gift Co. on Twitter
Saul Good Gift Co. on Facebook
There are companies geared just at that, like Saul Good, a Vancouver-based company that sells organic and fair trade gift baskets and promotional materials. They source all of their merchandise locally to support entrepreneurs in the community, and they wrap all of their products in environmentally-friendly packaging. In addition, Saul Good gives 1% of the purchase price to a charity of the gift recipient’s choice.
“Saul Good Gift Co. helps build relationships meaningfully by giving gifts that tell stories,” the website explains. “All items are selected because they’re healthy, high quality products that are good for the environment. We source only local, organic, artisan products that often support social enterprises.”
Contact Information
Saul Good Gift Co. website
Saul Good Gift Co. on Twitter
Saul Good Gift Co. on Facebook
Trend Themes
1. Eco-friendly Gift Baskets - Opportunity for disruptive innovation in creating gift baskets that are not only attractive but also eco-friendly, promoting sustainability and responsible consumerism.
2. Socially Responsible Presents - Opportunity to curate gift options that support social enterprises and donate a portion of the purchase price to charities, allowing consumers to make a positive impact with their gift choices.
3. Local and Artisan Products - Opportunity to promote local entrepreneurs and artisans by selecting their products for gift baskets, fostering community support and economic growth.
Industry Implications
1. Gift and Hamper Industry - Disruptive innovation potential lies in transforming the traditional gift and hamper industry by incorporating eco-friendly practices and partnering with social enterprises and local artisans.
2. Sustainable Consumer Goods - Opportunity for disruptive innovation in creating sustainable consumer goods, such as packaging materials and products, that align with the values of eco-conscious consumers and promote responsible purchasing.
3. Charity and Philanthropy - Innovative strategies can be implemented within the charity and philanthropy industry to collaborate with businesses like Saul Good and create mutually beneficial partnerships that promote social responsibility and charitable giving.
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