Tourism Abbotsford and Trades Collaborate for Mother's Day
References: tourismabbotsford & abbynews
Many well-curated, local business gift boxes have been debuted as a way to satisfy the consumer search for a thoughtful present, as well as offer support for independent businesses during the COVID-19 pandemic. In British Columbia, Canada, one such initiative was launched for Mother's Day.
Organized through a partnership between Tourism Abbotsford and Tradex, there were four thematically different options for consumers to choose from, each featuring a unique collection of artisanal goods. The 'Abbotsford Handmade and Homegrown Mother’s Day' series included more affordable options like 'Beautiful Basic' and 'Flower Power'—retailing for $38 CAD + tax each—and the 'Serenity' and 'Local Blend' boxes which were offered at $60 CAD + tax.
Image Credit: Tourism Abbotsford
Organized through a partnership between Tourism Abbotsford and Tradex, there were four thematically different options for consumers to choose from, each featuring a unique collection of artisanal goods. The 'Abbotsford Handmade and Homegrown Mother’s Day' series included more affordable options like 'Beautiful Basic' and 'Flower Power'—retailing for $38 CAD + tax each—and the 'Serenity' and 'Local Blend' boxes which were offered at $60 CAD + tax.
Image Credit: Tourism Abbotsford
Trend Themes
1. Curated Gift Boxes - Opportunity to create curated gift boxes featuring local artisanal goods.
2. Support for Local Businesses - Opportunity to support independent businesses through the sale of these gift boxes.
3. Consumer Demand for Thoughtful Presents - Opportunity to meet consumer demand for meaningful and thoughtful gifts.
Industry Implications
1. Tourism - Opportunity for tourism organizations to collaborate with local businesses to promote and sell gift boxes.
2. Hospitality - Opportunity for hotels, resorts, and other hospitality businesses to offer curated gift boxes as a value-added service.
3. E-commerce - Opportunity for e-commerce platforms to facilitate the sale of curated gift boxes, connecting consumers with local businesses.
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