This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
Mishal Omar — July 5, 2016 — Marketing
References: cangoldaward & designtaxi
In an attempt to point out the egotism and narcissistic nature of celebrity award shoes, Casey Schweikert and Liz Loudy created a satirical ad in a partnership with the non-profit 'Action Against Hunger.'
The satirical ad is inspired by the 'Cannes Gold Lion,' an award that goes to people at the creativity celebrating festival. The awards cost $1,500 and the 'Can Gold' parody makes fun of that fact by stating that one of the awards could feed 33 malnourished children. The award claims to "feed more than just your ego," a direct hit to the abundant self-entitlement that can be seen in popular award ceremonies for people who may be talented, but who's egos do not need to be "fed" at the cost of less fortunate people.
This satirical ad humorously points out the futile nature of over-the-top award shows while simultaneously promoting an excellent cause.
The satirical ad is inspired by the 'Cannes Gold Lion,' an award that goes to people at the creativity celebrating festival. The awards cost $1,500 and the 'Can Gold' parody makes fun of that fact by stating that one of the awards could feed 33 malnourished children. The award claims to "feed more than just your ego," a direct hit to the abundant self-entitlement that can be seen in popular award ceremonies for people who may be talented, but who's egos do not need to be "fed" at the cost of less fortunate people.
This satirical ad humorously points out the futile nature of over-the-top award shows while simultaneously promoting an excellent cause.
Trend Themes
1. Satirical Advertising - This trend highlights the use of satire in advertising campaigns to bring attention to social issues and challenge traditional norms.
2. Narcissism in Celebrity Culture - This trend exposes the prevalence of egotism and self-entitlement in award ceremonies and celebrity culture.
3. Socially Conscious Marketing - This trend showcases the use of advertising to promote social causes and encourage philanthropy.
Industry Implications
1. Advertising - The advertising industry can leverage satirical campaigns to create impactful and thought-provoking messages for their clients.
2. Entertainment - The entertainment industry can use satire to spark conversations and create more inclusive award shows that shift the focus from ego to merit.
3. Non-profit - Non-profit organizations can partner with creative agencies to create satirical ads that raise awareness and funds for important causes.
4.9
Score
Popularity
Activity
Freshness
