This Sasha Melnychuk Fashion Gone Rogue Shoot Goes Grunge
Emily Evans — July 30, 2011 — Pop Culture
References: fashiongonerogue & fashiongonerogue
Hardcore fashion doesn't necessarily have to be totally punk or over the top, as demonstrated by the perfectly hardcore Sasha Melnychuk Fashion Gone Rogue photo shoot. The editorial was photographed by Massimo Pamparana, who is known to take highly expressive snapshots, as is clearly seen in this series.
The looks from this Sasha Melnychuk Fashion Gone Rogue collection were pulled together by stylist Marianna Redaelli. Her combination of laid-back pieces from the likes of Adidas, Zara and Maison Martin Margiela help make the grungy fashion shoot a total success.
Implications - Designers and various companies attempting to achieve hardcore vibes shouldn't worry about going over the top with dark appearances. Instead, businesses that produce laid-back advertising campaigns with a simple style and carefree expression can better achieve counterculture appeal.
The looks from this Sasha Melnychuk Fashion Gone Rogue collection were pulled together by stylist Marianna Redaelli. Her combination of laid-back pieces from the likes of Adidas, Zara and Maison Martin Margiela help make the grungy fashion shoot a total success.
Implications - Designers and various companies attempting to achieve hardcore vibes shouldn't worry about going over the top with dark appearances. Instead, businesses that produce laid-back advertising campaigns with a simple style and carefree expression can better achieve counterculture appeal.
Trend Themes
1. Hardcore Fashion - Opportunity to explore the fusion of grunge and laid-back styles in fashion, appealing to counterculture audiences.
2. Expressive Photography - Opportunity for photographers to capture highly expressive snapshots that convey the essence of a fashion shoot.
3. Laid-back Advertising - Opportunity for companies to create advertising campaigns with a simple style and carefree expression, appealing to counterculture consumers.
Industry Implications
1. Fashion - The fashion industry can explore the trend of incorporating grunge and laid-back styles into their collections.
2. Photography - Photographers can adopt the trend of capturing highly expressive snapshots to bring out the essence of a fashion shoot.
3. Advertising - The advertising industry can benefit from the trend of creating laid-back campaigns with a simple style and carefree expression, targeting counterculture audiences.
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